社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

Northwestern University
您将获得的技能: 创新, 危机管理, 协作, 数据驱动的决策制定, 管理团队, 企业传讯, 构思, 以人为本的设计, 团队合作, 影响, 团队领导, 设计思维, 资源分配, 谈判, 组织领导力, 说服沟通, 战略传播, 激励技能, 营销策略, 营销
中级 · 专项课程 · 3-6 个月

您将获得的技能: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing
初级 · 指导项目 · 不超过 2 小时
University of Colorado Boulder
您将获得的技能: A/B 测试, 消费者行为, 付费媒体, 绩效营销, 数据伦理, Google 广告, 客户数据管理, 广告, 数字广告, 数字化营销, 在线广告, 广告活动, 点击付费广告, 情境广告, 营销
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Facebook, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Mathematics Education, Education Software and Technology, Pedagogy, Digital pedagogy, Simulation and Simulation Software, Web Content Accessibility Guidelines, Interactive Design, File Management
初级 · 课程 · 1-3 个月

您将获得的技能: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Content Strategy, Customer Engagement, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review
混合 · 课程 · 1-4 周

University of Michigan
您将获得的技能: Loans, Higher Education, Student Services, Financial Policy, Education and Training, Public Policies, Policy Analysis, Return On Investment, Economics, Advocacy
混合 · 课程 · 1-3 个月

GRAMMY GO
您将获得的技能: 客户洞察, 角色开发, 促销策略, 打造品牌, 社交媒体, 市场调查, 客户分析, 设定目标, 数字化营销, 目标受众, 创意设计, 内容创作, 品牌意识, 用户反馈, 品牌战略, 品牌管理, 用户研究, 营销策略, 营销
初级 · 课程 · 1-4 周

Erasmus University Rotterdam
您将获得的技能: Legal Technology, Cyber Governance, Law, Regulation, and Compliance, Court Systems, Political Sciences, Governance, Regulation and Legal Compliance, Public Administration, Automation, E-Commerce, Digital Transformation, Emerging Technologies, Data Governance, Economics, Decision Making
初级 · 课程 · 1-3 个月

您将获得的技能: Fundraising, Facebook, Advocacy, Social Media, Social Media Marketing, Marketing, Social Justice
初级 · 指导项目 · 不超过 2 小时