社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。
University of Colorado Boulder
您将获得的技能: 在线广告, Google 广告, 绩效营销, 付费媒体, 数据伦理, 数字化营销, 客户数据管理, 消费者行为, 数字广告, 营销, 点击付费广告, 广告, 广告活动, 情境广告, A/B 测试
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 在线广告, 社交媒体, 数字化营销, 企业管理, 问责制, 搜索引擎优化, 银行业, 内容营销, 叙事, 关键词研究, 管理培训与发展, 团队领导, 组织领导力, 业务规划, 企业战略, 搜索引擎营销, 战略规划, 现金流预测, 领导与管理, 社交媒体战略
初级 · 专项课程 · 1-3 个月

您将获得的技能: Animations, Instagram, Graphic Design, Social Media Campaigns, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

Real Madrid Graduate School Universidad Europea
您将获得的技能: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud
初级 · 课程 · 1-4 周

University of California San Diego
您将获得的技能: Climate Change Mitigation, International Relations, Sustainable Development, Climate Change Adaptation, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Economics, Corporate Sustainability, Energy and Utilities, Governance, Environmental Regulations, Community Development
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Simulations, Education Software and Technology, Computer Programming Tools, Computational Thinking, No-Code Development, Program Development, Computer Programming, UI Components, Pedagogy
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

您将获得的技能: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Storytelling, Content Creation, Multimedia, Design Elements And Principles, Design, Graphic and Visual Design Software, Photo Editing
初级 · 指导项目 · 不超过 2 小时