社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Duke University
您将获得的技能: 法律, 数据共享, 音乐, 电子媒体, 知识产权, 多媒体, 视频制作, 摄影
混合 · 课程 · 1-3 个月

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

S.P. Jain Institute of Management and Research
您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, Sales, Non-Verbal Communication, Sales Strategy, Microsoft Copilot, Generative AI Agents, Personalized Service, Customer Relationship Management (CRM) Software, AI Enablement
高级设置 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing
初级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: 创新, 收入管理, 媒体制作, 表演艺术, 新业务开发, 商业道德, 营销, 现场直播, 音乐, 知识产权, 音乐表演, 业务建模, 数字化转型, 创业
混合 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
初级 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 仪表板, 管理会计, 营销分析, 商业分析, 会计, 财务分析, 商业估值, 财务预测, 企业财务, 数字化营销, 财务管理, 预算, 客户洞察, 管理, 资本预算编制, 数据可视化, 金融建模, SAS(软件), 营销效果, 数据驱动的决策制定
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Process Mapping, Process Analysis, Web Analytics, Dashboard, Process Design, Customer experience improvement, Driving engagement, Process Improvement and Optimization, User Feedback, Marketing Analytics, Customer Insights, Customer Analysis, Key Performance Indicators (KPIs), Analysis, Business Metrics, Data-Driven Decision-Making
中级 · 课程 · 1-4 周

Peking University
您将获得的技能: 沟通, 口语理解, 语言学习, 语法, 语言能力, 英语, 词汇, 文化
混合 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

Vanderbilt University
您将获得的技能: 人工智能, 计算机视觉, 支出管理, 社交媒体内容, 组织技能, 支出报告, 摄影, 数据叙事, 项目控制, 烹饪, Prompt Engineering, 生成式人工智能, 图像分析
初级 · 课程 · 1-4 周