营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
初级 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: 竞争分析, 市场动态, 企业战略, 营销, 产品质量(QA/QC), 增长战略, 消费者行为, 价值主张, 酒店管理, 品牌管理, 餐厅管理, 餐饮, 全球营销
混合 · 课程 · 1-3 个月
Macquarie University
您将获得的技能: 商业分析, Excel 公式, 微软Excel, 电子表格软件, 生产力软件, 分析技能, 数据分析软件, 微软办公软件, Data Analysis 表达式(DAX)
初级 · 课程 · 1-3 个月
University of Maryland, College Park
您将获得的技能: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 商业分析, 财务会计, 信息图表, 知识产权, 数据收集, 数据扫盲, 网络模型, 数据质量, 分析, 数据叙事, 现金流量, 收入确认, 大数据, 会计, 数据分析, 权责发生制会计, 数据可视化, 资产管理, 金融报表
中级 · 专项课程 · 3-6 个月

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
中级 · 专项课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: Algorithm, 目标市场, 社交媒体战略, 搜索引擎优化, 消费者行为, 打造品牌, 品牌意识, 目标受众, 角色开发, 网络分析和 SEO, 数据分析, 用户研究, 内容战略, 关键词研究, 数字化营销, 业务报告
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 交互式数据可视化, 数据清理, Python 程序设计, 网页抓取, 数据库, 计算机编程, 网络服务, 还原式 API, 数据库设计, 可扩展标记语言(XML), 数据处理, 数据分析, SQL, 数据结构, 关系数据库, 数据可视化软件, Network Protocol(网络协议, 编程原则, 数据可视化, JSON
攻读学位
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月