社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

您将获得的技能: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 激励技能, 营销, 行为经济学, 游戏设计, 客户参与, 项目设计, 行为管理, 社会影响, 设计思维, 推动参与, 员工参与, 培训与发展, 心理学
混合 · 课程 · 1-3 个月

您将获得的技能: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Pinterest, Content Creation, Social Media Content, Drive Engagement, Social Media Marketing, User Accounts, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Process Mapping, Process Analysis, Web Analytics, Dashboard, Process Design, Customer experience improvement, Driving engagement, Process Improvement and Optimization, User Feedback, Marketing Analytics, Customer Insights, Digital Marketing, Customer Analysis, Key Performance Indicators (KPIs), Analysis, Business Metrics, Data-Driven Decision-Making
中级 · 课程 · 1-4 周

您将获得的技能: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills
初级 · 指导项目 · 不超过 2 小时

University of New Mexico
您将获得的技能: 国际关系, 商务, 社会经济学, 文化多样性, 经济发展, 世界历史, 社会科学, 商业经济学, 全球营销, 政治科学, 金融市场, 经济学
混合 · 课程 · 1-3 个月

您将获得的技能: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
初级 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting
混合 · 课程 · 1-4 周