广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, AI Product Strategy, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML)
初级 · 专项课程 · 3-6 个月

SkillUp
您将获得的技能: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
初级 · 课程 · 1-4 周

University of Washington
您将获得的技能: 写作, 推动参与, 沟通策略, 目标受众, 管理团队, 简明扼要, 沟通, Microsoft PowerPoint, 激励技能, 说服沟通, 叙事, 建设性反馈, 行动导向, 表演艺术, 演讲, 非语言交流, 公开演讲, 沉着, 语言交流技能
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: 在线广告, Google 广告, 增强现实, 数字化营销, 数字广告, 点击付费广告, 广告, 数据伦理, 业务指标, 消费者行为, 付费媒体, 广告活动, 营销
初级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: Google 广告, 在线广告, 数字化营销, 搜索引擎营销, 网络分析和 SEO, 网络分析, 点击付费广告, 关键词研究, 媒体策划, 搜索引擎优化, 广告活动, 情境广告, 付费媒体, 社交媒体营销, 营销, 广告, 社交媒体, 数字广告, 数据伦理, 社交媒体战略
初级 · 专项课程 · 3-6 个月

您将获得的技能: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
初级 · 专项课程 · 1-3 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies
初级 · 指导项目 · 不超过 2 小时

Meta
您将获得的技能: 数字化营销, Instagram, 目标受众, Facebook, 社交媒体营销, 营销渠道, 智能目标, 数字媒体战略, 营销, 营销策略, 客户分析, 社交媒体, 社交媒体战略, 关键绩效指标 (KPI)
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: 内容营销, 打造品牌, Instagram, 内容性能分析, 社交媒体活动, Facebook, 社交媒体营销, 客户参与, 社交媒体管理, 内容管理, 品牌管理, 内容战略, 内容创作, 社交媒体战略
初级 · 课程 · 1-4 周