Marketing Automation

营销自动化是一个技术平台,旨在帮助营销人员简化、自动化和衡量营销任务和工作流程,从而提高运营效率和收入增长。Coursera 的营销自动化目录教您如何战略性地实施软件、技术和服务,以管理和自动化重复性营销任务。您将学习到从潜在客户生成、细分、潜在客户培育和评分,到客户生命周期营销、交叉销售和追加销售、客户维系和营销投资回报率衡量等各个方面的知识。掌握电子邮件自动化、客户关系管理 (CRM)、网络个性化和社交媒体营销管理等工具的实用知识,从而提高营销业绩和效率。
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探索营销自动化课程目录

  • 状态:免费试用

    您将获得的技能: 数据伦理, 营销策略, 人工智能, 负责任的人工智能, 营销活动经理, 案例研究, 营销分析, 客户洞察, 营销自动化, 性能分析, 生成式人工智能, Google Analytics(分析), 社交媒体活动, 客户分析

  • 状态:新
    状态:免费试用

    您将获得的技能: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

  • 状态:预览

    您将获得的技能: Power BI, 微软团队, 客户服务, 客户数据管理, 客户参与, 营销, 客户洞察, 营销自动化, 资源分配, 制定计划, 客户关系管理 (CRM) 软件, 服务管理, 销售业务, 潜在客户开发, 销售流程, 销售管理, 微软 365

  • Coursera Project Network

    您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Video Production, Digital Content, Advertising, Marketing, Branding

  • Coursera Project Network

    您将获得的技能: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

  • 状态:新
    状态:免费试用

    AI Business School

    您将获得的技能: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Marketing, Workflow Management, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

  • 状态:新
    状态:免费试用

    您将获得的技能: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

  • 状态:新
    状态:免费试用

    您将获得的技能: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, UI Components, Data Validation, Search Engine Optimization, Web Applications, JavaScript Frameworks, Back-End Web Development, Authentications, User Interface (UI), React.js, E-Commerce, PostgreSQL, Web Development Tools, Dashboard, TypeScript, Marketing Automation, Product Improvement

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

  • 状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

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主要合作伙伴

  • Simplilearn
  • Microsoft
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  • IBM
  • Adobe
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