数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

您将获得的技能: Digital Marketing, Digital Media Strategy, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 在线广告, 叙事, 搜索引擎优化, 数字化营销, 消费者行为, 营销策略, 搜索引擎营销, 关键词研究, 用户关系管理, 社交媒体战略, 品牌管理, 内容营销, 网络分析和 SEO, 点击付费广告, 营销传播, 社交媒体
初级 · 课程 · 1-4 周

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Design, Digital Design, Product Design, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, E-Commerce, Direct Selling, Digital Content, Digital Assets, Marketing, Marketing Materials
高级设置 · 指导项目 · 不超过 2 小时

Meta
您将获得的技能: 客户分析, 数字化营销, 关键绩效指标 (KPI), Instagram, 营销, 营销策略, 营销渠道, 社交媒体战略, 目标受众, Facebook, 社交媒体营销, 社交媒体, 智能目标, 数字媒体战略
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: WordPress, Content Management, Web Content, Web Design and Development, Content Creation, Creativity
中级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: 整合营销传播, 战略营销, 数字化转型, 分析, 数字化营销, 关键绩效指标 (KPI), 营销, 营销策略, 营销预算, 社交媒体战略, 目标受众, 内容营销, 社交媒体内容, 实时数据, ChatGPT, 社交媒体营销, 博客, 同行评审, 社交媒体, 营销效果
初级 · 专项课程 · 3-6 个月

您将获得的技能: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时