营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

University of Maryland, College Park
您将获得的技能: Digital Transformation, Business Transformation, Customer experience strategy (CX), Data Strategy, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Business Analytics, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Forecasting, Competitive Analysis
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: 社交媒体, 数据展示, 数字广告, 数字化营销, 营销分析, 沟通, 社交媒体营销, A/B 测试, 营销, 绩效报告, Facebook, 社交媒体战略, 数据分析, 广告活动, 营销效果, 关键绩效指标 (KPI), 演讲, 社交媒体活动, 投资回报
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 可行性研究, 趋势分析, 商业分析, 高级分析, 数据驱动的决策制定, 数据扫盲, 数据战略, 数据质量, 大数据, 分析技能, 商业智能, 业务建模, 知识产权, 信息管理, 分析, 数字资产, 网络模型, 资产管理, 数据分析
攻读学位
初级 · 专项课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Advertising, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Excel 宏, 散点图, 数据收集, 数据扫盲, 数据展示, 数据可视化软件, 数据驱动的决策制定, Excel 公式, Tableau 软件, 微软Excel, 商业分析, 会计和财务软件, 分析技能, 数据架构, 会计系统, 透视表和图表, 分析, 数据可视化, 预测分析, 数据分析
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design
初级 · 指导项目 · 不超过 2 小时

Johns Hopkins University
您将获得的技能: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)
中级 · 课程 · 1-3 个月

University of London
您将获得的技能: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
获得学位
学位 · 1-4 年

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies
中级 · 课程 · 1-3 个月

AI Business School
您将获得的技能: Generative AI, Responsible AI, Risk Management, AI Enablement, Marketing, Marketing Automation, Artificial Intelligence, Content Creation, Digital Transformation
初级 · 课程 · 1-4 周