Marketing Automation

营销自动化是一个技术平台,旨在帮助营销人员简化、自动化和衡量营销任务和工作流程,从而提高运营效率和收入增长。Coursera 的营销自动化目录教您如何战略性地实施软件、技术和服务,以管理和自动化重复性营销任务。您将学习到从潜在客户生成、细分、潜在客户培育和评分,到客户生命周期营销、交叉销售和追加销售、客户维系和营销投资回报率衡量等各个方面的知识。掌握电子邮件自动化、客户关系管理 (CRM)、网络个性化和社交媒体营销管理等工具的实用知识,从而提高营销业绩和效率。
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通过实践教程在 2 小时内掌握与工作相关的技能。
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通过完成一系列课程和项目,深入学习学科知识。
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探索营销自动化课程目录

  • 状态:免费试用

    您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision

  • 状态:免费试用

    您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy

  • 状态:免费试用

    Simplilearn

    您将获得的技能: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising

  • 您将获得的技能: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation

  • 状态:新
    状态:预览

    您将获得的技能: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 销售开发, 利益相关者的参与, 用户账户, 云计算, 数据管理, 安全管理, 自动化, 账户管理, 客户参与, 用户关系管理, 数据安全, 基于云的集成, 业务报告, Salesforce, 客户关系管理 (CRM) 软件, 营销自动化

  • 状态:免费试用

    您将获得的技能: AI Product Strategy, Responsible AI, Return On Investment, Data Strategy, Business Leadership, Generative AI, Business Strategy, Scalability, Compliance Management, Data-Driven Decision-Making, Business Ethics, Artificial Intelligence, Marketing Automation, Human Resources, Finance, Information Technology Operations

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Marketing Automation, Social Media, Customer Insights, Business Ethics, Predictive Analytics

  • 状态:免费

    您将获得的技能: Lead Generation, Content Performance Analysis, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence

  • 状态:免费

    您将获得的技能: AI 个性化服务, 人工智能, 数据库, 营销策略, 客户洞察, 自动化, 营销, 营销策划, ChatGPT, 项目规划, 营销活动经理, 营销自动化

  • 状态:免费试用

    您将获得的技能: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

  • 状态:免费试用

    您将获得的技能: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

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主要合作伙伴

  • Simplilearn
  • Microsoft
  • Digital Marketing Institute
  • Fundação Instituto de Administração
  • IBM
  • Adobe
  • Emory University
  • HubSpot Academy