Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览市场营销战略课程目录

  • 状态:预览

    您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 营销分析, 预测建模, 数据分析, 营销策略与技巧, AI 个性化服务, 分析, 营销, 消费者行为, 客户分析, 客户洞察, 数字化营销, 机器学习, 社交网络分析, 高级分析, 数据伦理, 生成式人工智能, 市场分析, 营销效果, 预测分析, 负责任的人工智能

  • 状态:免费试用

    您将获得的技能: 营销策略与技巧, 品牌战略, 消费者行为, 促销策略, 整合营销传播, 营销管理, 营销, 营销预算, 传播规划, 沟通, 品牌忠诚度, 品牌意识, 品牌营销, 打造品牌, 营销策划, 广告, 营销活动经理, 品牌管理, 媒体策划, 营销传播

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Organizational Leadership, Business Modeling, Business Leadership, Marketing Strategy and Techniques, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Customer Insights, Corporate Strategy, Financial Analysis, Financial Management

  • 状态:免费

    您将获得的技能: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

  • 状态:新
    状态:预览

    您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

  • 状态:预览

    Pontificia Universidad Católica del Perú

    您将获得的技能: Brand Management, Strategic Marketing, Brand Marketing, Marketing Strategies, Branding, Marketing, Marketing Strategy and Techniques, Brand Strategy, Business Marketing, Value Propositions, Market Analysis, Digital Marketing

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: Variance 分析, 营销策略与技巧, 营销, 运行分析, 制造 Operator, 战略营销, 产品战略, 组织战略, 整合营销传播, 绩效衡量, 成本会计, 管理会计, 打造品牌, 质量控制, 业务运营, 供应链, 营销策划, 供应链管理, 流程改进, 运营管理

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主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • Digital Marketing Institute
  • Kennesaw State University
  • Simplilearn