社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。
Emory University
您将获得的技能: 营销分析, 研究, 非结构化数据, 社交媒体营销, 社交网络分析, 文本挖掘, 客户洞察, 市场分析, 数据挖掘, 消费者行为, 趋势分析, 社交媒体
混合 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Instagram, 社交媒体活动, 客户参与, 数字化营销, Facebook, 内容性能分析, 社交媒体管理, 社交媒体营销, 付费媒体, 目标受众, 内容战略, 社交媒体战略, 内容创作, 社交媒体, 数字广告
初级 · 课程 · 1-4 周
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, LinkedIn, Marketing, Facebook, Social Network Analysis
中级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
中级 · 课程 · 1-4 周


Northwestern University
您将获得的技能: 写作, 多媒体, 内容营销, 客户参与, 潜在客户开发, 社交媒体战略, 目标市场, 博客, 营销策略, 社交媒体营销, 社交媒体, 内容创作, 营销效果
混合 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
中级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
中级 · 课程 · 1-4 周

您将获得的技能: Video Editing, Storyboarding, Storytelling, Photo/Video Production and Technology, Video Production, Instagram, Content Creation, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity, Adaptability
初级 · 课程 · 1-4 周

您将获得的技能: Relationship Building, User Feedback, Content Strategy
初级 · 课程 · 1-4 周