社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Coursera
您将获得的技能: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented
初级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: A/B 测试, 法律, 计划管理, 客户参与, 投资回报, 绩效衡量, 社交媒体营销, 整合营销传播, 社交媒体战略, 业务指标, 营销, 信息隐私, 营销效果, 社交媒体, 关键绩效指标 (KPI), 企业对消费者
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
中级 · 课程 · 1-4 周

您将获得的技能: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools, Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis
中级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Facebook, Content Creation, Advertising, Marketing Materials, Animations, Graphic Design, Graphic and Visual Design
初级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: 数字化转型, 目标受众, 专业网络, 社交媒体营销, 社交网络分析, 营销策略, 市场分析, 内容战略, 社交媒体, 社交媒体战略
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数据驱动的决策制定, 人工智能, 增强现实, 营销分析, 新兴技术, 客户体验战略(CX), 数字化营销, 个性化服务, 整合营销传播, 营销策略与技巧, 数字媒体战略, 营销渠道, 消费者行为, 战略传播, 社交媒体, 营销传播, 数据伦理
攻读学位
初级 · 课程 · 1-4 周