数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

University of Virginia
您将获得的技能: 统计分析, 战略营销, 营销策略, A/B 测试, 资源分配, 客户洞察, 营销预算, 消费者行为, 营销分析, 回归分析, 客户分析, 预测分析, 数据驱动的决策制定, 品牌管理, 营销效果, 投资回报
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing, Advertising Campaigns, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Google Ads, Marketing Effectiveness, A/B Testing, Apache Hadoop, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning
中级 · 课程 · 1-4 周

Google Cloud
您将获得的技能: Cloud Management, Serverless Computing, Google Cloud Platform, Digital Transformation, Data Governance, Cloud Services, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Cloud Infrastructure, Data Strategy, Application Programming Interface (API), Cloud Solutions, Real Time Data, Business Transformation, Data Management, Hybrid Cloud Computing, Data Warehousing, AI Enablement, Artificial Intelligence, Data Security
初级 · 专业证书 · 3-6 个月

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 危机管理, 公共关系, 营销, 收入管理, 战略伙伴关系, 目标受众, 活动营销, 媒体关系, 品牌管理, 社交媒体, 忠诚计划, 活动策划
中级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience
初级 · 课程 · 1-4 周

University of Illinois at Urbana-Champaign
您将获得的技能: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Entrepreneurship, Variance Analysis, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
提供的学分
研究生证书 · 6-12 个月

University of London
您将获得的技能: 旁听, 竞争分析, 战略营销, 市场动态, 营销策略, 企业战略, 营销策略与技巧, 营销, 分析, 营销管理, 目标市场, 营销策划, 市场分析
混合 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
初级 · 指导项目 · 不超过 2 小时
