Brand Management

品牌管理是一种创造、发展和维护品牌在市场中的声誉、形象和价值的战略方法。Coursera 的品牌管理目录让您掌握在当今动态市场环境中有效管理和维持品牌所需的知识和工具。您将学习到品牌战略、品牌资产和估值、消费者行为及其对品牌定位的影响、品牌传播技巧以及数字媒体在品牌推广中的作用。这套技能将使您能够建立和提升品牌 Identity、衡量品牌绩效,并为品牌的发展和可持续性做出战略决策。
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1个在线学位
133门课程

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寻找最适合您目标的品牌管理课程

  • 状态:免费试用

    您将获得的技能: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

  • 状态:免费

    您将获得的技能: Prompt Engineering, ChatGPT, Blogs, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills

  • 状态:免费试用

    您将获得的技能: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

  • 状态:预览

    您将获得的技能: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

  • 您将获得的技能: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Marketing, Branding, Multimedia, Brand Management, Dashboard

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, 数据分析, 内容营销, 内容创作, 品牌战略, 营销分析, ChatGPT, 品牌意识, 生成式人工智能, 品牌管理, 内容战略, OpenAI, 负责任的人工智能

  • 状态:免费

    您将获得的技能: Target Market, Marketing, Sales Strategy, Marketing Planning, Sales Process, Marketing Strategy and Techniques, Brand Strategy, Sales, Marketing Analytics, Business Metrics, Brand Management, Digital Marketing

  • 状态:免费试用

    您将获得的技能: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement

  • 状态:预览

    University of Illinois Urbana-Champaign

    您将获得的技能: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Peer Review, Strategic Decision-Making, Case Studies, Marketing Strategies, Marketing Planning, Marketing Communications, Marketing, Product Management, Brand Management, Consumer Behaviour, Marketing Channel, Product Strategy, Go To Market Strategy, Advertising, Presentations

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills

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