Brand Management

品牌管理是一种创造、发展和维护品牌在市场中的声誉、形象和价值的战略方法。Coursera 的品牌管理目录让您掌握在当今动态市场环境中有效管理和维持品牌所需的知识和工具。您将学习到品牌战略、品牌资产和估值、消费者行为及其对品牌定位的影响、品牌传播技巧以及数字媒体在品牌推广中的作用。这套技能将使您能够建立和提升品牌 Identity、衡量品牌绩效,并为品牌的发展和可持续性做出战略决策。
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1个在线学位
133门课程

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寻找最适合您目标的品牌管理课程

  • 状态:免费试用

    您将获得的技能: Peer Review, Strategic Decision-Making, Case Studies, Marketing Strategies, Marketing Planning, Marketing Communications, Marketing, Product Management, Brand Management, Consumer Behaviour, Marketing Channel, Product Strategy, Go To Market Strategy, Advertising, Presentations

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

  • 状态:预览

    您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

  • 状态:免费试用

    您将获得的技能: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience

  • 状态:免费试用

    您将获得的技能: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

  • The State University of New York

    您将获得的技能: 同行评审, 社交媒体内容, 内容创作, 个人发展, 沟通策略, 战略传播, 设定目标, 商业研究, 培训, 员工辅导, 专业发展, 营销策略, 调查, LinkedIn, 打造品牌, 协作, 数字资产, 自我意识, 品牌管理

  • 状态:免费

    您将获得的技能: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Design Elements And Principles

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

  • 状态:预览

    您将获得的技能: Intellectual Property, Business Strategy, Strategic Thinking, Competitive Analysis, Corporate Strategy, Law, Regulation, and Compliance, Asset Management, Legal Strategy, Portfolio Management, Case Studies, Asset Protection, Brand Management, Entrepreneurship, Risk Management

  • 状态:免费

    您将获得的技能: Prompt Engineering, 应用编程接口 (API), 内容营销, 项目管理, 内容创作, 自动化, 数字化营销, ChatGPT, Make.com, 谷歌工作表, 营销自动化, 内容战略, 品牌管理, 日历管理

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  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • University of Illinois Urbana-Champaign
  • University of Pennsylvania
  • Tecnológico de Monterrey
  • University of Colorado Boulder
  • University of California, Irvine
  • Fundação Instituto de Administração