营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Colorado Boulder
您将获得的技能: 自动化, A/B 测试, 在线广告, 绩效营销, 数字广告, 广告, 消费者行为, Google 广告, 搜索引擎优化, 关键词研究, 网络分析和 SEO, 情境广告, 搜索引擎营销, 广告活动, 点击付费广告
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: 市场机遇, 业务建模, 创新, 商业策略, 创业, 客户洞察, 战略决策, 构思, 价值主张, 市场分析, 竞争分析, 新业务开发
混合 · 课程 · 1-4 周

University of London
您将获得的技能: Python 程序设计, 机器学习算法, 数据科学, 数据操作, 描述性统计, 数据分析, 机器学习, Matplotlib, NumPy, Pandas(Python 软件包), 统计, 概率与统计, 数据可视化, 无监督学习
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
初级 · 指导项目 · 不超过 2 小时

Queen Mary University of London
您将获得的技能: 数据收集, 市场调查, 数据分析, 提案制定, 定性研究, 研究设计, 商业道德, 研究方法, 业务报告, 市场分析, 研究报告, 调查, 研究
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation
初级 · 课程 · 1-4 周

您将获得的技能: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
中级 · 专项课程 · 3-6 个月

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

University of Michigan
您将获得的技能: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
初级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics
初级 · 课程 · 1-4 周

Logical Operations
您将获得的技能: Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Brainstorming, Creative Thinking, Complex Problem Solving, Team Building, Teamwork, Team Leadership, Solution Selling, Resourcefulness, Business Solutions, Creativity, Collaboration, Analytical Skills, Decision Making, Business Ethics, Strategic Decision-Making, Conflict Management, Analysis
混合 · 课程 · 1-3 个月