社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Northwestern University
您将获得的技能: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Simulations, Education Software and Technology, Computer Programming Tools, Computational Thinking, No-Code Development, Program Development, Computer Programming, UI Components, Pedagogy
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Irvine
您将获得的技能: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Social Media, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Dashboard, Analytics, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Drive Engagement, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
初级 · 指导项目 · 不超过 2 小时

Arizona State University
您将获得的技能: 集思广益, 商务写作, 促销策略, 销售技巧, 业务沟通, 营销材料, 销售演示, 商业营销, 电话技能, 营销策划, 管理报告, 谈判, 英语, 商务信函, 业务规划, 会议促进, 广告, 营销, 采购, 营销传播
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Workflow Management, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 招聘, 商务写作, 写作, 业务沟通, 社交技能, 专业网络, 英语, 工作分析, 语言交流技能, 面试技巧, 词汇, 沟通
混合 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy
中级 · 专项课程 · 3-6 个月