内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Tecnológico de Monterrey
您将获得的技能: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications
混合 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 语法, 内容创作, 英语, 电子媒体, 多媒体, 照片/视频制作与技术, 写作
中级 · 课程 · 1-3 个月

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

Kennesaw State University
您将获得的技能: Six Sigma Methodology, Lean Methodologies, Quality Improvement, Process Improvement, Quality Management, Team Management, Team Building, Lean Manufacturing, Continuous Improvement Process, Business Process, Production Process, Root Cause Analysis, Decision Making
初级 · 课程 · 1-4 周

您将获得的技能: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Presentation, Data Entry, Data Analysis, Data Modeling
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
中级 · 指导项目 · 不超过 2 小时

Fudan University
您将获得的技能: Video Editing, Storyboarding, Video Production, Storytelling, Videography, Cinematography, Photography, Post-Production, Editing, Peer Review, Writing, Personal Development, Content Creation, Writing and Editing, Creative Thinking, Aesthetics, Creativity, Self-Awareness, Scripting
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience
中级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Layout Design, Intellectual Property, Web Analytics, Graphic Design, Journals, Marketing
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing
中级 · 指导项目 · 不超过 2 小时