营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

您将获得的技能: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Microsoft Azure, Artificial Intelligence and Machine Learning (AI/ML), Critical Thinking
初级 · 专项课程 · 1-3 个月

The University of Melbourne
您将获得的技能: 金融监管, 企业财务, 风险管理, 市场动态, 市场流动性, 经济发展, 管理, 金融市场, 国际金融, 市场分析, 资本市场, 财务系统
混合 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 统计建模, 微软Excel, 统计方法, 概率与统计, 商业分析, 统计分析, 分析, 统计推理, 回归分析, 预测分析, 统计假设检验, 数据驱动的决策制定
中级 · 课程 · 1-4 周
University of Michigan
您将获得的技能: 数据分析, 统计推理, 批判性思维, 回归分析, 相关性分析, 研究设计, 分析技能, 适应, 行为经济学, 实验, 决策, 概率
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 内容营销, 人工智能和机器学习(AI/ML), 分析, ChatGPT, 人工神经网络, 生成式人工智能, LLM 申请, Prompt Engineering, OpenAI 应用程序接口, 企业战略, 技术路线图, 大型语言模型, 趋势分析, 商业营销, 实时数据, 市场趋势, 计划发展
初级 · 课程 · 1-4 周

The Chinese University of Hong Kong
您将获得的技能: 竞争分析, 战略伙伴关系, 进入市场战略, 市场机遇, 战略思维, 电子商务, 企业战略, 市场分析, 全球营销
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

Universidad Nacional Autónoma de México
您将获得的技能: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
初级 · 指导项目 · 不超过 2 小时