广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

The Hong Kong University of Science and Technology
您将获得的技能: 英语, 写作与编辑, 简明扼要, 商务写作, 语言能力, 说服沟通, 业务沟通, 目标受众, 写作, 商务信函, 词汇, 语法
混合 · 课程 · 1-3 个月
The University of Hong Kong
您将获得的技能: 数字通信, 研究, 道德标准与行为, 新闻学, 电子媒体, 媒体与传播, 调查
初级 · 课程 · 1-3 个月

University of Washington
您将获得的技能: 叙事, 沟通, 演讲, 简明扼要, 目标受众, 建设性反馈, 公开演讲, Microsoft PowerPoint, 语言交流技能, 推动参与
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Marketing Budgets, Social Media Campaigns, Paid media, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Scheduling, Business Strategy
中级 · 指导项目 · 不超过 2 小时
Universidade de São Paulo
您将获得的技能: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
初级 · 课程 · 1-4 周

Pontificia Universidad Católica del Perú
您将获得的技能: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Branding, Marketing Management, Brand Strategy, Value Propositions, Brand Awareness, Business Strategy, Go To Market Strategy, Consumer Behaviour, Digital Marketing
初级 · 课程 · 1-3 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月

Universitat de Barcelona
您将获得的技能: 新业务开发, 业务建模, 精益方法, 目标受众, 业务规划, 创业, 价值主张, 筹资, 市场机遇, 商业开发
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 客户分析, 搜索引擎优化, 营销策略, 营销活动经理, 数字化营销, 数据收集, 性能分析, 网页内容, 在线广告, 消费者行为, 关键词研究, 广告活动, 营销分析, 电子邮件营销, 关键绩效指标 (KPI), 网络分析和 SEO
初级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月