广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

SkillUp
您将获得的技能: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 沟通, 品牌战略, 内容营销, 新闻学, 叙事, 创造力, 品牌意识, 广告, 广告活动, 目标受众, 内容创作, 客户体验战略(CX), 生产规划, 品牌管理, 徽标设计, 营销设计, 改善客户体验, 打造品牌, 创意设计, 目标市场
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, AI Product Strategy, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML)
初级 · 专项课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: 在线广告, 社交媒体战略, 搜索引擎营销, 数字广告, Google 广告, 营销, 社交媒体营销, 关键词研究, 点击付费广告, 搜索引擎优化, 媒体策划, 数据伦理, 广告活动, 付费媒体, 网络分析和 SEO, 社交媒体, 数字化营销, 广告, 情境广告, 网络分析
初级 · 专项课程 · 3-6 个月
University of Colorado Boulder
您将获得的技能: 在线广告, 消费者行为, 增强现实, 业务指标, Google 广告, 点击付费广告, 广告, 数字广告, 付费媒体, 营销, 广告活动, 数据伦理, 数字化营销
初级 · 课程 · 1-3 个月

您将获得的技能: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
初级 · 专项课程 · 1-3 个月

University of Washington
您将获得的技能: 沟通, 管理团队, 简明扼要, 激励技能, 表演艺术, 推动参与, 说服沟通, 写作, 建设性反馈, 目标受众, 叙事, 公开演讲, 演讲, 沉着, 行动导向, 非语言交流, Microsoft PowerPoint, 语言交流技能, 沟通策略
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 社交媒体战略, 营销策略, 内容营销, 自有媒体, A/B 测试, 赢得媒体, 推动参与, 社交媒体营销, 数字广告, 内容创作, 整合营销传播, 数字媒体战略, 社交媒体, 广告, 付费媒体, Facebook, 客户参与, 关键绩效指标 (KPI), 全球营销
混合 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies
初级 · 指导项目 · 不超过 2 小时