公共关系课程可以帮助你学习媒体关系、危机公关、品牌管理和战略信息传递。你可以培养受众分析、内容创作和有效讲故事的技能。许多课程都会介绍一些工具,如新闻发布软件、社交媒体管理平台和解析工具,这些都有助于衡量活动的成功与否,并与不同的受众互动。

University of Colorado Boulder
您将获得的技能: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills
攻读学位
初级 · 专业证书 · 3-6 个月

Microsoft
您将获得的技能: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data
初级 · 课程 · 1-3 个月

University of London
您将获得的技能: 外交, 冲突管理, 政治科学, 政策分析, 跨文化能力, 世界历史, 文化多样性, 文化敏感性, 国际关系
混合 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Teamwork, Business Writing, Constructive Feedback, Conflict Management, Collaboration, Team Building, Diversity Awareness, Business Correspondence, Business Communication, Team Collaboration, Recognizing Others, Motivational Skills, Decision Making, Collaborative Software, Writing, Organizational Skills, Team Motivation, Performance Management, Staff Management, Grammar
初级 · 专项课程 · 3-6 个月
University of Pennsylvania
您将获得的技能: 积极倾听, 沟通策略, 生产率, 说服沟通, 建立融洽关系, 可信度, 关系管理, 战略传播, 交流, 谈判, 人际沟通, 合作, 建立关系, 设定目标, 商务交流
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 讲故事, 利益攸关方沟通, 打造品牌, 战略传播, 品牌战略, 交流, 领导能力, 创新, 媒体关系, 视觉叙事, 危机管理
混合 · 课程 · 1-4 周

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Workplace inclusivity, Influencing, Proposal Development, Emotional Intelligence, Stakeholder Communications, Stakeholder Management, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

University of London
您将获得的技能: 语言交流技能, 口头表达, 沟通策略, 沉着, 交流, 公开演讲, 增强能力, 自我意识
初级 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 讲故事, 团队领导, 可信度, 利益攸关方沟通, 沟通策略, 语言交流技能, 说服沟通, 战略传播, 人际沟通, 交流, 影响, 领导能力, 公开演讲, 促进讨论, 会议促进
混合 · 课程 · 1-3 个月

The State University of New York
您将获得的技能: 风险管理, 缓解, 社区外联, 说服沟通, 脆弱性, 危害通报(HazCom), 健康差异, 应急响应, 健康的社会决定因素, 媒体与传播, 公共卫生, 社区卫生, 安全和安保, 风险分析
初级 · 课程 · 1-4 周