公共关系课程可以帮助你学习媒体关系、危机公关、品牌管理和战略信息传递。你可以培养受众分析、内容创作和有效讲故事的技能。许多课程都会介绍一些工具,如新闻发布软件、社交媒体管理平台和解析工具,这些都有助于衡量活动的成功与否,并与不同的受众互动。

您将获得的技能: Data Storytelling, Data Presentation, Analytical Skills, Tableau Software, Dashboard Creation, Data Visualization Software, Interactive Data Visualization, Data Analysis, Analytics, Data Wrangling, Descriptive Analytics, Data Transformation, Data Preprocessing
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Marketing, Content Strategy, Journey Mapping, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Marketing Strategies, Content Creation, Marketing Planning, Conversion Funnel Analysis, Content Management, Consumer Behaviour, Auditing, Media Buying, Web Analytics and SEO
中级 · 课程 · 1-4 周

您将获得的技能: Instagram, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media Content, Social Media, Social Media Marketing, Content Creation, Design, Shared Media, Social Media Campaigns, Storytelling
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Facebook, Meta Ads Manager, Online Advertising, Web Presence, Digital Advertising, Social Media, Social Media Management, Social Media Marketing, Target Audience, Content Creation, Content Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Sales Presentation, Sales Presentations, Concision, Graphic and Visual Design, Presentations, Visual Design, Oral Expression, Value Propositions, Data Presentation, Layout Design, Design Elements And Principles, Public Speaking, Data Visualization, Persuasive Communication, Communication, Sales Support, Communication Strategies
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Meta Ads Manager, Facebook, Content Performance Analysis, Customer Analysis, Social Media Analytics, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Keyword Research, Social Media Marketing, Social Media Content, Social Media, Social Media Analytics, Digital Marketing Tools, Trend Analysis
初级 · 指导项目 · 不超过 2 小时

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Digital Brand Strategy, Digital Marketing, Digital Content, Search Engine Optimization, Digital Marketing Campaigns, Social Media Strategy, Web Content, Content Strategy, Marketing Strategies, Social Media Marketing, Online Advertising, Web Presence, Keyword Research, Web Analytics and SEO, Social Media Content, Digital Marketing Tools, Social Media, Content Creation, Blogs
初级 · 课程 · 1-4 周

您将获得的技能: Target Market, Target Audience, Customer Analysis, Facebook, Data-Driven Marketing, Marketing Analytics, Customer Insights, Social Media Analytics, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Online Advertising, Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media, Social Media Management, Driving engagement, Social Media Content, Social Media Marketing, Web Presence, Professional Networking, User Accounts, Branding, Marketing, Business
初级 · 指导项目 · 不超过 2 小时