数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies
中级 · 专项课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 在线广告, 内容营销, 数字化营销, 网络分析和 SEO, 搜索引擎营销, 叙事, 用户关系管理, 点击付费广告, 搜索引擎优化, 关键词研究, 消费者行为, 品牌管理, 社交媒体战略, 营销策略, 社交媒体, 营销传播
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 内容营销, 品牌战略, 营销分析, 分析, 生成式人工智能, 品牌营销, 数据分析, AI 个性化服务, 品牌管理, 负责任的人工智能, 内容创作, Prompt Engineering, 数据伦理
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 内容营销, 实时数据, 分析, 整合营销传播, 数字化营销, 数字化转型, 战略营销, 营销预算, 目标受众, 社交媒体战略, 社交媒体内容, 营销, 博客, 同行评审, 营销策略, 社交媒体, 社交媒体营销, ChatGPT, 营销效果, 关键绩效指标 (KPI)
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 数字化营销, Instagram, 目标受众, Facebook, 社交媒体营销, 营销渠道, 智能目标, 数字媒体战略, 营销, 营销策略, 客户分析, 社交媒体, 社交媒体战略, 关键绩效指标 (KPI)
初级 · 课程 · 1-3 个月

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: WordPress, Content Management, Web Content, Web Design and Development, Content Creation, Creativity
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月