营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

IE Business School
您将获得的技能: 竞争分析, 品牌战略, 营销分析, 目标市场, 营销预算, 营销策略, 案例研究, 进入市场战略, 营销策划, 营销策略与技巧, 业务规划, 市场分析, 产品营销, 规划, 损益(P&L)管理
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Target Market, Value Propositions, Product Marketing, Market Data
初级 · 专项课程 · 3-6 个月
University of Maryland, College Park
您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
中级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 创建调查, 数据收集, 商业研究, 决策, 营销策略, 市场调查, 市场分析, 消费者行为, 数据分析, B2B 销售, 客户分析, 营销, 统计分析, 研究设计, 研究报告
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)
混合 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Risk Analysis, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 媒体策划, 演讲, 社交媒体, 战略传播, 营销策略, 营销渠道, 市场调查, 新兴技术, 数字媒体战略, 营销传播, 整合营销传播, 数字化营销, 营销, 广告
攻读学位
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 资源分配, A/B 测试, 趋势分析, 营销策略, 营销分析, 业务指标, 营销预算, 回归分析, 投资回报, 预测分析, 留住客户, 统计分析, 客户分析, 营销效果, 市场份额, 品牌管理
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 战略营销, 社交媒体战略, 社交媒体, 内容营销, 目标市场, 营销策略, 内容创作, 写作, 多媒体, 博客, 营销效果, 推动参与, 数字媒体战略, 社交媒体营销, 客户参与
混合 · 课程 · 1-4 周

您将获得的技能: Social Media Campaigns, Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Key Performance Indicators (KPIs), Customer Engagement
中级 · 课程 · 1-4 周