定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。

IE Business School
您将获得的技能: 沟通, 营销策略与技巧, 传播规划, 消费者行为, 促销策略, 媒体策划, 广告, 品牌营销, 整合营销传播, 品牌意识, 营销策划, 品牌战略, 品牌忠诚度, 品牌管理, 营销活动经理, 打造品牌, 营销, 营销传播, 营销预算, 营销管理
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Agentic systems, Human Computer Interaction, Interaction Design, User Experience Design, User Experience, Responsible AI, AI Product Strategy, Design Strategies, Human Centered Design, Data Ethics, Artificial Intelligence, Automation, Machine Learning, Technology Strategies, Emerging Technologies
中级 · 课程 · 3-6 个月

您将获得的技能: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
混合 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数据叙事, 数据收集, 数据分析, 信息图表, 营销分析, 分类算法, 数据可视化软件, 数据管理, 机器学习, 会计, 内部控制, 商业分析, Data Governance, 数据质量, Power BI, 数据可视化, 数据扫盲, AI 个性化服务, 分析
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity
中级 · 课程 · 1-4 周

您将获得的技能: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Retrieval-Augmented Generation, Marketing Automation, Email Automation, AI Product Strategy, Make.com, Generative AI Agents, MarTech, Email Marketing, LLM Application, AI Workflows, AI Personalization, AI Enablement, Business Process Automation, OpenAI API, ChatGPT, Data-Driven Decision-Making, Business Analysis, Prompt Engineering, Generative AI, Product Automation
初级 · 课程 · 1-4 周

您将获得的技能: Retrieval-Augmented Generation, AI Enablement, AI Product Strategy, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Generative AI, Responsible AI, Business Communication, Emotional Intelligence, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business
初级 · 专项课程 · 1-3 个月

Berklee
您将获得的技能: 创新, 媒体制作, 商务, 音乐创作, 器乐, 数字资产, 文件管理, 同行评审, 知识产权, 创业, 音乐, 合同谈判, 自动化, 法律, 团队管理, 诉讼与民事司法, 音乐历史, 诉讼, 谈判, 写作
初级 · 专项课程 · 3-6 个月

Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
初级 · 课程 · 1-4 周

您将获得的技能: Selling Techniques, Upselling, Technical Sales, Sales, Cross Selling, LinkedIn, Business Ethics, Sales Strategy, digital literacy, Professional Networking, Automation, Goal Setting, Compliance Management, Customer Retention
初级 · 课程 · 1-4 周