营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: AI 个性化服务, 社交媒体战略, 营销策略与技巧, 内容营销, 搜索引擎营销, 社交媒体营销, 推动参与, 跨渠道营销, 用户体验, 营销策划, 网络分析和 SEO, 营销自动化, 社交媒体, 客户关系管理 (CRM) 软件, 内容战略, 搜索引擎优化, 品牌管理, 客户体验战略(CX), 数字化营销, 营销活动经理
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Key Performance Indicators (KPIs), Customer Engagement, User Feedback
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
混合 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

Meta
您将获得的技能: 客户分析, 回归分析, 营销策略, 无监督学习, A/B 测试, 关键绩效指标 (KPI), 营销, 投资回报, 营销渠道, 目标受众, 广告活动, 营销效果, 营销分析, 销售管道, 营销策划, 预测, 数据分析
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 客户分析, 消费者行为, 竞争分析, 客户洞察, 营销心理学, 市场调查, 收入管理, 损益(P&L)管理, 市场动态, 成本会计, 产品战略, 销售, 商业营销, 价格谈判, 战略营销
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 沟通, 营销策略, 品牌战略, 商品销售, 营销, 营销渠道, 广告, 整合营销传播, 零售管理, 产品生命周期管理, 品牌管理, 价格谈判, 产品战略, 营销传播, 客户体验战略(CX), 战略决策, 品牌营销, 营销预算, 产品管理, 战略营销
初级 · 专项课程 · 3-6 个月