内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Arizona State University
您将获得的技能: 会议促进, 业务沟通, 集思广益, 销售技巧, 营销, 管理报告, 商务写作, 电话技能, 促销策略, 广告, 营销策划, 销售演示, 英语, 谈判, 营销材料, 业务规划, 商业营销, 商务信函, 营销传播, 采购
中级 · 专项课程 · 3-6 个月

Università Bocconi
您将获得的技能: 竞争分析, 营销, 企业战略, 产品质量(QA/QC), 增长战略, 消费者行为, 酒店管理, 价值主张, 品牌管理, 市场动态, 餐饮, 餐厅管理, 全球营销
混合 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 叙事, 打造品牌, 目标市场, 创意设计, 品牌战略, 创造力, 生产规划, 内容创作, 客户体验战略(CX), 广告, 广告活动, 沟通, 内容营销, 品牌意识, 改善客户体验, 品牌管理, 目标受众, 徽标设计, 营销设计, 新闻学
初级 · 专项课程 · 3-6 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
初级 · 专项课程 · 3-6 个月

您将获得的技能: Storyboarding, Video Production, Adobe Express, Storytelling, Video Editing, Social Media Strategy, Content Creation, Cinematography, Style Guides, Creativity
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 财务分析, 营销策略, 打造品牌, 财务敏锐性, 冲突管理, 营销, 财务数据, 战略营销, 领导力培养, 商业分析, 收益表, 金融, 价值主张, 会计, 金融报表, 财务管理, 跨文化能力, 管理团队, 财务报表分析
初级 · 专项课程 · 3-6 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management
中级 · 专项课程 · 1-3 个月

您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 社交媒体战略, 社交媒体, A/B 测试, 信息隐私, 关键绩效指标 (KPI), 客户参与, 整合营销传播, 营销, 营销预算, 绩效衡量, 法律, 计划管理, 社交媒体营销, 数据安全, 企业对消费者, 业务指标, 营销效果
混合 · 课程 · 1-4 周