社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。
University of Illinois Urbana-Champaign
您将获得的技能: 社交媒体战略, 社交媒体, 推动参与, 营销策略与技巧, 网络分析和 SEO, 营销自动化, 数字化营销, 客户关系管理 (CRM) 软件, 用户体验, 搜索引擎营销, 营销活动经理, 客户体验战略(CX), 营销策划, 搜索引擎优化, 内容营销, 品牌管理, 社交媒体营销, 内容战略, AI 个性化服务, 跨渠道营销
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 产品战略, 竞争分析, 营销策略与技巧, 目标市场, 营销, 市场趋势, 消费者行为, 价值主张, 产品营销, 市场分析
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, ChatGPT, Copywriting, AI Workflows, Blogs, Content Creation, Target Audience, Writing and Editing, Social Media Content, Business Research
混合 · 课程 · 1-4 周

您将获得的技能: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software
初级 · 指导项目 · 不超过 2 小时

SkillsBooster Academy
您将获得的技能: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics
初级 · 课程 · 1-3 个月

AI Business School
您将获得的技能: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, AI Personalization, Digital Transformation, Marketing, Artificial Intelligence, Business Metrics, Automation, Business Technologies, Innovation
中级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 营销策略, 人工智能, 数据库, 营销, 营销活动经理, ChatGPT, 项目规划, 营销自动化, AI 赋能, 营销策划, 自动化
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
中级 · 指导项目 · 不超过 2 小时

Salesforce
您将获得的技能: 数据库, Salesforce, 销售流程, 销售, 数据管理, B2B 销售, 销售业务, 客户数据管理, 企业对消费者, 用户关系管理
初级 · 课程 · 1-4 周