营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Colorado Boulder
您将获得的技能: 在线广告, 网络分析, 媒体策划, 数字化营销, 网络分析和 SEO, 数字广告, 关键词研究, 点击付费广告, 数据伦理, 社交媒体, 搜索引擎优化, 广告活动, 情境广告, 付费媒体, 广告, 搜索引擎营销, Google 广告, 营销, 社交媒体营销, 社交媒体战略
初级 · 专项课程 · 3-6 个月

Simplilearn
您将获得的技能: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
初级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据可视化软件, 商业分析, 数据叙事, 数据分析, Data Governance, 内部控制, 数据管理, 回归分析, 机器学习, Power BI, 数据收集, 分析, Data Management, 高级分析, 营销分析, 信息图表, 数据可视化, 数据展示, 会计, 数据质量
攻读学位
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Machine Learning, JSON, Data Processing, Natural Language Processing, Machine Learning Algorithms, Exploratory Data Analysis, Python Programming
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中级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Classification And Regression Tree (CART), Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric
攻读学位
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月

University of Minnesota
您将获得的技能: Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Design Thinking, Process Mapping, Problem Solving, Critical Thinking
初级 · 专项课程 · 3-6 个月

University of Virginia
您将获得的技能: 商业分析, A/B 测试, 产品测试, Agile 方法论, 数据科学, 分析, 可用性测试, 产品管理, 预测分析, 客户分析, 用户体验, 需求规划, 敏捷软件开发, 软件开发, 数据驱动的决策制定, 客户洞察
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 商业分析, 预测建模, 数据分析, 营销分析, 回归分析, 探索性数据分析, 数据可视化, 分析技能, Data Validation
混合 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月