Marketing Analytics

营销分析(Marketing Analytics)是测量、管理和分析营销绩效数据,以提高效率和优化投资回报率(ROI)的实践。Coursera 的营销分析目录教您如何使用定量方法、软件工具和数据可视化技术来做出数据驱动的营销决策。您将学会分析客户行为、预测未来趋势、了解市场细分并根据数据做出战略决策。这项技能将使您能够利用分析来改进营销策略、提高客户参与度并推动业务增长。
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找到最适合您目标的营销解析课程

  • 状态:免费试用

    您将获得的技能: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

  • 状态:免费试用

    您将获得的技能: Unsupervised Learning, Unstructured Data, Text Mining, Applied Machine Learning, Machine Learning Methods, Deep Learning, Marketing Analytics, Machine Learning, JSON, Data Science, Natural Language Processing, Data Processing, Python Programming

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Network Analysis, Social Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Text Mining, Data Structures, Data Visualization, Natural Language Processing, Scientific Visualization, Python Programming, Data Manipulation

  • 状态:免费试用

    您将获得的技能: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Classification And Regression Tree (CART), Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric

  • 状态:预览

    您将获得的技能: Email Marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities

  • 状态:免费试用

    您将获得的技能: SQL, 数据清理, 数据叙事, 电子表格软件, 数据分析, 数据操作, 统计分析, 探索性数据分析, 营销分析, 透视表和图表, 谷歌工作表, 描述性统计, 数据可视化, Tableau 软件, 相关性分析, 仪表板, 数据可视化软件

  • 状态:免费试用

    您将获得的技能: 模拟和模拟软件, 统计建模, 风险分析, 预测, 营销分析, 概率分布, 决策, 概率, 微软Excel, 保险和保修索赔处理, 统计

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Data Visualization Software, Plot (Graphics), MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation

  • 状态:预览

    您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:预览

    Illinois Tech

    您将获得的技能: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

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