Marketing Analytics

营销分析(Marketing Analytics)是测量、管理和分析营销绩效数据,以提高效率和优化投资回报率(ROI)的实践。Coursera 的营销分析目录教您如何使用定量方法、软件工具和数据可视化技术来做出数据驱动的营销决策。您将学会分析客户行为、预测未来趋势、了解市场细分并根据数据做出战略决策。这项技能将使您能够利用分析来改进营销策略、提高客户参与度并推动业务增长。
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找到最适合您目标的营销解析课程

  • 状态:预览

    您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

  • 您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

  • 状态:免费试用

    University of Colorado System

    您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

  • 状态:免费试用

    您将获得的技能: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: 品牌战略, 内容营销, 内容创作, ChatGPT, Prompt Engineering, 负责任的人工智能, 品牌意识, 生成式人工智能, 品牌管理, 数据分析, 营销分析, 内容战略, OpenAI

  • 状态:预览

    Rutgers the State University of New Jersey

    您将获得的技能: 营销策略, 营销活动经理, 内容营销, 关键绩效指标 (KPI), 投资回报, 社交媒体战略, 品牌意识, 目标受众, 演讲, 营销分析, 客户参与, 影响, 社交媒体, 营销效果

  • 状态:免费试用

    University of Colorado System

    您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis

  • 状态:预览

    您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

  • 状态:免费试用

    University of Colorado System

    您将获得的技能: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Reinforcement Learning, Probability Distribution

  • 状态:免费试用

    您将获得的技能: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms, Artificial Neural Networks

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