定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。

Illinois Tech
您将获得的技能: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Corporate Strategy, Innovation, Organizational Strategy, Market Dynamics, Market Analysis, Resource Management, Value Propositions, Strategic Decision-Making, Market Opportunities, Business Analysis, Case Studies
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中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Risk Management, Project Risk Management, Risk Analysis, Risk Management Framework, Risk Appetite, Communication Planning, Stakeholder Management, Project Management, Conflict Management, Stakeholder Engagement, Stakeholder Analysis, Organizational Structure
中级 · 课程 · 1-4 周
Rice University
您将获得的技能: 财富管理, 绩效衡量, 投资管理, 投资组合风险, 风险分析, 投资, 分析, 金融市场, 投资组合管理, 投资回报, 性能分析, 财务分析, 基准
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 设计思维, 数据收集, 消费者行为, 创新, 市场分析, 定量研究, 构思, 分析, 决策, 预测, 目标市场, 目标受众, 收入预测, 用户研究, 客户洞察, 产品开发, 需求评估, 市场机遇, 市场研究, 新产品开发
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 产品管理, 媒体策划, 促销策略, 战略营销, 营销策划, 品牌管理, 产品战略, 进入市场战略, 整合营销传播, 商品销售, 市场份额, 竞争分析, 营销渠道, 媒体战略, 产品生命周期管理, 产品营销, 产品推广, 营销传播, 市场营销, 品牌战略
初级 · 课程 · 1-4 周

您将获得的技能: Selling Techniques, Sales Strategy, Sales, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, General Sales Practices, Solution Selling, Consultative Approaches, Customer Analysis, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Content Scheduling, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Target Market, Web Analytics
中级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Digital Marketing Campaigns, Conversion Funnel Analysis, Meta Ads Manager, Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Data-Driven Marketing, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Bidding, Budgeting, Facebook
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Demand Planning, Business Strategy, Revenue Forecasting, Competitive Analysis, Cost Management, Profit and Loss (P&L) Management, Strategic Decision-Making, Decision Making
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初级 · 课程 · 1-4 周

Copenhagen Business School
您将获得的技能: 战略决策, 市场分析, 资源管理, 企业战略, 战略思考, 业务规划, 决策, 市场动态, 竞争分析, 增长战略, 价值主张, 组织战略, 全球营销, 市场机遇
混合 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 写作, 促销策略, 战略营销, 消费者行为, 营销策略, 产品衬里, 产品战略, 传播规划, 整合营销传播, 产品种类, 营销管理, 产品规划, 产品生命周期管理, 市场机遇, 营销渠道, 广告, 广告活动, 价值主张, 营销传播, 市场营销
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初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Scheduling, Social Media Content, Social Media Management, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Social Media Strategy, Performance Analysis, Social Media Analytics, Content Strategy, Content Development and Management, Driving engagement, Campaign Management, Performance Measurement, Calendar Management, Content Creation, Social Impact, Data-Driven Decision-Making, Drive Engagement, Customer Engagement
中级 · 课程 · 1-4 周