消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。

University of London
您将获得的技能: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
获得学位
学位 · 1-4 年

CVS Health
您将获得的技能: 客户服务, 积极倾听, 追加销售, 冲突管理, 语言交流技能, 专业精神, 客户参与, 事务处理, 问候客户, 时间管理, 零售店运营, 同理心, 沟通, 产品演示, 非语言交流, 社交媒体, 公司名称, 交叉销售
初级 · 课程 · 1-4 周

您将获得的技能: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

您将获得的技能: Customer Complaint Resolution, Non-Verbal Communication, Oral Expression, Verbal Communication Skills, Customer experience improvement, Customer Service, Customer Inquiries, Service Improvement, Interpersonal Communications, Company, Product, and Service Knowledge, Communication
中级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: Sustainable Development, Sustainable Business, Nutrition and Diet, Social Determinants Of Health, Sustainability Standards, Environment, Health Assessment, Environmental Resource Management, Environmental Science, Public Health, Climate Change Mitigation, Systems Of Measurement, Problem Solving
中级 · 课程 · 1-4 周

您将获得的技能: Customer Analysis, User Feedback, Contextual Advertising
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 供应链规划, 时间序列分析和预测, 统计分析, 回归分析, 需求规划, 预测分析, 数据收集, 数据处理, 数据可视化软件, 趋势分析, 客户需求规划, 数据可视化, 预测, 探索性数据分析, 营销分析, 预测建模, 高级分析
初级 · 课程 · 1-4 周

您将获得的技能: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
初级 · 课程 · 1-4 周

American Psychological Association
您将获得的技能: Substance Abuse, Mental Health Diseases and Disorders, Clinical Psychology, Mental and Behavioral Health, Psychiatry, Psychological Evaluations, Mental Health, Cognitive Behavioral Therapy, Patient Evaluation, Diagnostic Tests, Behavioral Health, Psychotherapy, Psychiatric Assessments, Cultural Diversity, Epidemiology, Pharmacology, Neurology, Demography, Psychology, Pharmacotherapy
初级 · 专项课程 · 3-6 个月
Emory University
您将获得的技能: 统计分析, 目标市场, 营销策略与技巧, 客户分析, 数据分析, 市场调查, 营销, 客户洞察, 品牌战略, 数据分析软件, 营销分析
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib
中级 · 课程 · 1-4 周