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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,679 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据：

151 - Brand and Product Management 的 175 个评论（共 574 个）

创建者 Adriana R

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Jan 5, 2018

Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.

创建者 Kirti S

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Apr 30, 2022

Got a lot to learn and everything was explained so simple that anyone can learn and get those skills.

创建者 Nawal D

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Aug 26, 2021

une formation riche et très intéressante, le cours est très bien structuré, le professeur est parfait

创建者 Rahul K

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May 24, 2020

A good experience where knowledge is based on from scratch to know how a brand manages in the market.

创建者 Prabhat C

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Feb 17, 2017

It is a course which offers practical knowledge. Provides a very good insight on the branding world.

创建者 Khyati ( 2

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Nov 18, 2024

This course was very informational and packed with lot of practical examples , was easy to follow .

创建者 Jamie

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Jun 10, 2020

Overall this was a great experience and I truly learned a lot about brand and product management.

创建者 Julian A H

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Sep 18, 2020

This is a great way to start undestanding basic conpects and landing them with some examples

创建者 Chayan S

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May 13, 2020

Very Well define and interactive course that gave me insights of product and brand management

创建者 Pradeep H

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May 1, 2020

Great course to reorient ourselves to the basic principles of product marketing and branding.

创建者 Caroline M

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Aug 2, 2018

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

创建者 Md. Z H B

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Jul 17, 2017

I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)

创建者 shailesh s

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Mar 3, 2016

One of the best courses I have come across. Highly resourceful and worth the time and money.

创建者 Jenn

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Jun 17, 2023

Great really helped me open my eyes for the brand and design strategy and creative director

创建者 Leidy M

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Feb 14, 2021

Aprendí muchos conceptos nuevos que de verdad cambiaron mi manera de ver a la organización.

创建者 Rishabh S P

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May 10, 2020

Really interesting and well structured course with an amazing and enthusiastic professor!!

创建者 LALBELTHANG L

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Jun 17, 2020

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

创建者 Oghenerukevwe T

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Feb 13, 2018

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!

创建者 Himanshu K J

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Nov 19, 2020

The instructor was very nice. Indeed an engaging and insightful course. Really loved it.

创建者 Aadil S K

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Jul 29, 2020

Ideal experience to understand concepts and their implementation in marketing landscape.

创建者 Soundarya B

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May 20, 2020

really good course with great content. It is really informative and the papers were good

创建者 Prikshit C

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Sep 23, 2020

The instructor is the most patient and amazing person I have seen delivering a lecture.

创建者 Vinitt J

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Feb 22, 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much