学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈
课程概述
热门审阅
PM
Jun 1, 2020
Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.A benchmark for Coursera offerings
MA
Jan 28, 2022
the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.
176 - Brand and Product Management 的 200 个评论(共 574 个)
创建者 Akshit S
•Jun 30, 2020
Develops insights about brand establishment and growth as well as product development.
创建者 Constantina C
•Dec 4, 2020
I know how to use marketing terminology and speak about marketing mix implementation.
创建者 javihn t k s
•Sep 5, 2018
teaches the overall fundamentals of marketing. it was really useful for me thank you!
创建者 Vishakha K
•Dec 22, 2019
Module 2 and Module 3 has great content with examples and case studies to apply too.
创建者 Sam W
•Aug 26, 2018
Very interactive and interesting.
The instructor has put great effort on the course.
创建者 Nehala R
•Jul 1, 2020
I knew details about marketing mix implementation and it's an wonderful experience
创建者 ANGELA D P B B
•Mar 25, 2021
Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)
创建者 Charan T
•Jul 13, 2016
its awesome every one should go through course to be best in branding techniques.
创建者 Musa A
•Feb 18, 2017
Am really happy about this course am taking and I enjoy how it is being thought.
创建者 Abhijit P
•Jan 25, 2017
Great Course, covered everything from Product development till Brand positioning
创建者 Alex P
•May 19, 2020
Had a nice time throughout the course. Very insightful and a very good teacher.
创建者 Maaz S
•Oct 27, 2018
Highly reccomendable for students who want to learn more about brand management
创建者 Ana V
•Jan 25, 2021
Very eye oppening on what should happen internally to aspire for brand success
创建者 Naren S
•Jan 9, 2022
Very nicely structured and delivered with right content by Professor Luis !!!
创建者 Peter M
•Aug 19, 2020
Such a great course and I learned so much. The instructor was very engaging.
创建者 Jose M C
•Apr 25, 2017
Great course! Very useful and easy to follow. Congratulations for the course!
创建者 amit s
•Mar 30, 2020
Perfect coverage of all the aspects of Brand Management, brand Portfolio etc
创建者 Ifeanyi d v B
•May 1, 2020
This course has opened my eyes to knowledge and I am excited to go higher.
创建者 remie w
•Oct 7, 2019
Very informative and coherent, not circuitous and very relevant. Thank you
创建者 Igor B
•Aug 6, 2019
Excellent course with a great approach to the values of a brand. Congrats!
创建者 ashok s
•Aug 4, 2020
It was great learning through this channel .
Very good learning experience
创建者 Gabriel d l L B
•Aug 28, 2016
The information is very well organized, easy to follow and to understand.
创建者 Mohammed H A
•Feb 29, 2016
Excellent Course, really I gained a lot of information and a lot of exper
创建者 Divya J
•Jun 14, 2021
The course is good. It gives a detailed study of marketing and branding
创建者 Jawahar S
•Jul 21, 2019
Very good introduction to concepts with relevant examples and readings.