课程概述
This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making.
By the end of this course you will be able to:
• Formulate business goals, KPIs and associated metrics
• Apply a data analysis process using the OSEMN framework
• Identify and define the relevant data to be collected for marketing
• Compare and contrast various data formats and their applications across different scenarios
• Identify data gaps and articulate the strengths and weaknesses of collected data
You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.
热门审阅
UU
May 15, 2024
The course is made easy to understand with practice exercises and Anke made it so fascinating.
SA
Jan 5, 2024
The course is a great stepping stone for subsequent courses in Data Analytics. The OSEMN framework is promising to be applicable in both industrial and academic research. Thank you
筛选依据：
201 - Introduction to Data Analytics 的 205 个评论（共 205 个）
创建者 Vinz E
•Sep 22, 2025
Wh is a Facebook account required? Unenrolled.
创建者 MURAT T
•Apr 28, 2024
Türkçe alt yazı desteği bulunmuyor
创建者 Andres C
•Oct 20, 2025
Basuras devuelvanme mi dinero
创建者 Ahmed E
•Jul 21, 2024
Better to be shorten
创建者 Andrii L
•Apr 23, 2025
very basic