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返回到 Digital Marketing Analytics in Practice

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Practice 的评价和反馈

4.5
3,351 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

CR

Jun 19, 2016

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

筛选依据:

551 - Digital Marketing Analytics in Practice 的 575 个评论(共 720 个)

创建者 Smith M

Sep 11, 2019

Insightful and user-friendly course.

Would definitely recommend it to my collogues.

创建者 Ana L B

Aug 16, 2016

I liked the 5 highlights per lesson - it helped recap the most important content.

创建者 Mistry R B

Apr 4, 2025

Overall my experience is good with this course and it's really helpful for me.

创建者 Dove

Dec 7, 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

创建者 Karin E

Feb 22, 2021

Gained interesting insights, course was well structured and easy to follow!

创建者 Deep J G

Jun 13, 2020

I really liked this course. However, I was expecting more hands-on session.

创建者 Iveta E

Sep 25, 2019

Easy to follow, but I expected more practical assignments from this course.

创建者 Ng K W

Nov 12, 2016

Great, though some parts felt like the lecturer was reading off the slides.

创建者 SASIDAR

Jul 14, 2020

Nice margin course to know how to conduct an analysis on digital domain.

创建者 SANDEEP R M

Dec 15, 2019

A little more hands on use of tools would have been a great advantage.

创建者 Gilles M

Feb 29, 2016

Great course. One drawback: exercises are not oriented towards actions

创建者 FERNANDA G R

Jul 1, 2020

Very good course but a little bit repetitve with the previous course.

创建者 Victor N B

May 18, 2020

I think it helped me a lot, but not "in practice" as I was expecting.

创建者 Melissa D

Apr 10, 2017

Great course, with really good information. Instructor is excellent.

创建者 Alejandro M

Mar 20, 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

创建者 Cristopher W

Jan 11, 2017

Excellent course for Marketing professionals as well as for novices

创建者 Juan S D

Mar 3, 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

创建者 Jeisson D G (

Jun 29, 2020

Really good concepts but th course does not have much practice.

创建者 Diego M

Dec 6, 2019

Some content is outdated in Week 4. For the rest, great course!

创建者 Sangeetha

Sep 23, 2016

Good, however the instructor videos could be better in content.

创建者 Sumair B

Oct 16, 2019

The course gives us a good understanding of analytical tools.

创建者 Mari

Mar 1, 2017

Great use of information that can be put to use immediately!!

创建者 Eugenia D

Jan 4, 2016

It is quite basic but gives a nice overview of the subject.

创建者 Rolene

May 10, 2018

This course really helped me to improve my working methods

创建者 SWIFT G L

Jan 17, 2022

thank you for all you've done for me. i really appreciate