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返回到 Digital Marketing Analytics in Practice

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Practice 的评价和反馈

4.5
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3,351 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

CR

Jun 19, 2016

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

筛选依据：

601 - Digital Marketing Analytics in Practice 的 625 个评论（共 720 个）

创建者 Kristo R

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Sep 3, 2015

Basic, but good knowledge

创建者 Raj

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Oct 22, 2019

Highly useful course

创建者 amir s

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Jan 23, 2017

It is a good course

创建者 Jacky Y

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Mar 6, 2016

No actual practice

创建者 Ahmed H Z

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Mar 14, 2016

Great. Thank you.

创建者 Godwin K

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Oct 20, 2021

very insightful

创建者 K.S.Bhuvanesh

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Sep 14, 2015

Awesome course

创建者 Vanessa A

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Apr 12, 2022

Great cource

创建者 Sunidhi P N

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Aug 24, 2020

Amazing info

创建者 Weili Y

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Oct 7, 2017

Very useful~

创建者 Nikhil “ S

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Mar 27, 2020

exceptional

创建者 Suresh B

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Feb 17, 2017

It was good

创建者 Egor S

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May 6, 2016

I love it!

创建者 SANO A

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Aug 18, 2016

Great!

创建者 Krish B

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Apr 13, 2025

good

创建者 Vansh

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Mar 30, 2025

good

创建者 Subhashini S

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Sep 10, 2023

good

创建者 venkatesh m

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Sep 25, 2020

good

创建者 Sani K

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Sep 21, 2020

Good

创建者 sherif E A R

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Jul 19, 2020

good

创建者 Muthu k

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Apr 26, 2020

Good

创建者 qizhou c

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Feb 6, 2020

Hard

创建者 Ahmed S M A

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May 23, 2018

good

创建者 Svetlana I

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Feb 13, 2018

good

创建者 Bishoy m

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Jul 24, 2017

good