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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Capstone 的评价和反馈

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602 个评分

课程概述

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

SM

Oct 23, 2019

The course made me know the practical difficulties and understand the concept in a better manner.

DG

Aug 14, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

筛选依据：

126 - Digital Marketing Capstone 的 150 个评论（共 176 个）

创建者 abdullah m

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Jul 27, 2017

Outstanding project !

创建者 Daniel C

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Oct 16, 2018

Great specialization

创建者 Diego M

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Oct 15, 2019

Its the best option

创建者 Natali B

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Feb 28, 2022

Great experience!

创建者 jad d

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Jan 22, 2021

enjoyed learning

创建者 Jaime A M B

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Jul 5, 2019

Simply awewsome!

创建者 Ahmed M

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Jan 15, 2019

very good course

创建者 Ly V T M

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Jan 19, 2022

Really amazing

创建者 DIVATE S B

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Apr 21, 2021

It was awesome

创建者 Ashutosh K

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Aug 1, 2017

Great Learning

创建者 Jairo O

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Nov 12, 2018

Great course.

创建者 Tan Y H

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May 19, 2018

Great course!

创建者 Ravindra S R

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Jun 27, 2020

BEST COURSE

创建者 Flavia d A V

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Sep 7, 2017

Excellent!

创建者 Ashutosh A

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Oct 20, 2016

Was great.

创建者 vayugundla v p

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Oct 4, 2021

excellent

创建者 Juan P P

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Dec 6, 2020

excellent

创建者 Adnan K

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Sep 11, 2020

excellent

创建者 Mohamed M A M S

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Dec 18, 2019

very good

创建者 Mario U

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Jul 17, 2019

Amazing!

创建者 pradeep k

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Sep 8, 2022

Great .

创建者 Aber H

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Dec 4, 2020

great

创建者 Janarthanan B

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Jan 22, 2017

Great

创建者 Nandini G

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Sep 24, 2020

good