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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,888 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

筛选依据：

251 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 275 个评论（共 685 个）

创建者 Adriano D

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Sep 17, 2019

Great course. Deeper and clarify. Important informations. Thanks.

创建者 Robert M

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Aug 3, 2019

Very good so far, lots of interesting transitions. Good lectures.

创建者 Md. N H

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Jun 28, 2020

Very efficient course on digital media and marketing principles.

创建者 Ilya K

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Oct 23, 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

创建者 Namaa

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Feb 11, 2016

Great course with in depth knowledge and up to date information

创建者 Ntokozo S

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Feb 7, 2025

I thoroughly enjoyed the course and found it very informative.

创建者 Zachary H

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Nov 25, 2020

this was an amazing course. no one will regret this experience

创建者 Abhay m

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Sep 27, 2019

This course is really helpful in my upcoming corporate carrier

创建者 DongHyeon A Y

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Sep 23, 2015

So informative & useful courses. also encouraging me to study!

创建者 Jaivignesh.E

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Jul 25, 2023

VERY USEFUL COURSE FOR OUR CARRER. DONT MISS THE CHANCE GUYZ.

创建者 Kaushiki S

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Jun 21, 2020

Highly informative and wonderful set of knowledge. Thank you!

创建者 Abhinav R P V

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Jun 8, 2016

Well designed course.Really very interesting course.Thank You

创建者 Sumair B

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Dec 10, 2019

This course is very informative and very well sorted by Mike

创建者 Pramosh d

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Aug 25, 2020

I got more knowledge about digital marketing thank you 🙏🏻

创建者 Faris C

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Nov 11, 2020

Well planned course structure, very effective trainer ....

创建者 Tan E S

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Sep 22, 2020

Well explained & course materials provided are up-to-date.

创建者 neha l

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Jan 24, 2017

Amazing techniques, makes learning new concepts very easy

创建者 Jenina P

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Nov 15, 2020

Very up-to-date info and appropriate learning materials!

创建者 ANTONIO G B M

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Jul 13, 2020

I learned a lot from this course. Very useful. Thank you

创建者 Suku M

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Jun 10, 2018

A great introduction to the digital advertising world.

创建者 Jingjing L

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Dec 27, 2015

Good introduction to the digital marketing landscape!

创建者 Beatriz B

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Jun 17, 2018

Very interesting course, with up-to -date materials.

创建者 Wendy J

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Sep 15, 2019

Exceptional course led by an outstanding professor!

创建者 Aniket P

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Sep 15, 2025

Please join the course to get more knowledge ...

创建者 L A

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Aug 31, 2020

This course has been interesting and informative.