Chevron Left
返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

4.4
2,885 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

筛选依据:

201 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 225 个评论(共 684 个)

创建者 ARMANDO D C

Apr 7, 2021

Foi incrével, falou de todas as partes relevantes sobre marketing de redes sociais e muito mais.

创建者 Ruben Y W T

Aug 21, 2020

Great to have learnt the principles, now to learn the strategies, to put what I've learnt to use!

创建者 LUCAS R D S

Jul 11, 2019

Uma ótima oportunidade com este curso, traz uma nova perspectiva em relação ao marketing digital

创建者 YOGENDRAKUMAR D

May 7, 2020

very useful & informative course for new comers & for professional person in digital marketing.

创建者 YC

Feb 26, 2020

Very insightful! It helps me organize my thoughts and introduces a lot of interesting examples.

创建者 Vasyl R

May 31, 2018

Very great information and insights regarding The Landscape of The Digital Marketing Channels.

创建者 Eva E E

Oct 10, 2023

This course has been very helpful for me to understand the basics of digital media marketing.

创建者 Deleted A

Jun 30, 2021

This course is a very good start for beginners. It is interesting and interactive. Recommend.

创建者 Tal v D

Apr 1, 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

创建者 Rishikesh B T

Jun 12, 2020

Quality course with a comprehensive insight about the world of digital marketing in reality

创建者 Vaishnav S

Sep 20, 2018

The course was amazing and it really helped me learn a lot about digital media and marketing

创建者 Gary S

Jan 31, 2021

Excellent course! Dr. Yao does a great job making the material interesting and relevant.

创建者 Raunak K

Sep 25, 2020

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

创建者 Pawan N

May 26, 2020

Nice course through this course i understand power of Digital Media in current scenario

创建者 SHASHANK S

May 5, 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

创建者 Chhaya S

Jan 9, 2020

One of the best courses among digital marketing specialization really enjoyed this one.

创建者 Cristhian S M A

May 21, 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

创建者 Humam S

Jul 1, 2022

Amazing course and up to date information thanks to everyone who has been part in it

创建者 Carolina A N

Jun 22, 2020

Very useful course, with updated information, and friendly for the learner.

Congrats!

创建者 Sarah M

Feb 7, 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

创建者 Tumelo M

Jul 4, 2017

This is a great course that gives one a clear understanding of the Digital Landscape.

创建者 ABHIJEET R

Jun 28, 2020

Nice learning and principles learned for the successful career in digital Marketing

创建者 Γιάννης Β

Nov 9, 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

创建者 Gopakumar V S

Dec 17, 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

创建者 Vinuja S

Nov 17, 2020

the course is great or me because i have learned lot important skill from this.