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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6226 - Foundations of Digital Marketing and E-commerce 的 6250 个评论（共 6,915 个）

创建者 Joseph H

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Feb 22, 2023

I was able to follow the course okay but i struggled on the discussion. I am not very good at writing.

创建者 Arman S

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Feb 5, 2023

It was a great experience learning the courses on Coursera. But why am I not receiving my certificate?

创建者 Ibrahim A

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Nov 21, 2022

Yeah, it's good but I advise you to make easily accessible chat for students based on their interest,

创建者 Manish K

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Mar 27, 2024

Foundations of Digital Marketing is really understandable and made it to carry on this course deeper.

创建者 Nabila

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Nov 7, 2022

So informative and helped me a lot to understand the foundations of digital marketing and e-commerce.

创建者 Robert K Z J

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Nov 6, 2022

little more focus on the purpose of the course to start and less job pushing would have been 5 stars.

创建者 Brian M

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Jul 18, 2022

I do wish there was more discussion threads that were mandatory, and required a number of responses.

创建者 Jorge S M

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Jan 30, 2025

Un muy buen curso en el que poder aprender las nociones básicas de marketing y comercio electrónico.

创建者 Mubeen A

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Jan 13, 2025

It's best course because it give all the information that is helpful in future if digital marketing.

创建者 Syed S B

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Dec 9, 2023

The instructors have an amazing way of conveying the key concepts I really liked learning from them!

创建者 BONFACE O O

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Dec 4, 2022

a very nice course, however i don't understand why there no students name in the course certificate?

创建者 Kalis W

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Aug 5, 2024

Terima kasih untuk team Google yang telah memberikan ilmunya, hal ini menambah ilmu baru bagi saya.

创建者 Aditya C

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Sep 29, 2022

GThe course gives very good understanding of different aspects of Digital marketing and e-commerce

创建者 ABU A A R

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Sep 23, 2022

VERY GOOD

I was interesting during this course and I learned a lot of things of digital marketing

创建者 Raj R S

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Sep 5, 2022

its a most remarkable jounrney i have ever experienced in my studying carreir

thank you coursera :)

创建者 Ellie A

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Jul 3, 2025

Nice recap from my marketing degree, too many testimonials which felt like I was wasting my time.

创建者 Muhammad I M

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Oct 1, 2022

overall it was a supper course. teaching adds were owsome . Teaching content was so incredeable

创建者 Payal J

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Oct 6, 2023

An exceptional articulation of the course, skillfully presented with clarity and interactivity.

创建者 Mr. B

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Nov 22, 2022

A good introduction to the subject. Additional reading materials or videos should be provided.

创建者 Destiny P

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Jan 31, 2023

A lot of filler videos for transitions but everything else provided a good base understanding.

创建者 Mycael O

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Feb 12, 2024

Quite interesting and insightful. Its a whole different world with this one. I recommend it.

创建者 Liliana W

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Jun 24, 2023

great, very helpful. wish data analytics was laid out a little more clearly but overall great

创建者 MUHAMMAD F B A W

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Oct 12, 2022

The basics of digital marketing and e-commerce are well-explained in this course.

Thank you.

创建者 Tammy S

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Aug 30, 2023

Love the course but it needs to go into further detail regarding exact ways to do each step.

创建者 AJ B

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Jul 10, 2023

This is the most interesting and relevant course designed by google and offered by coursera.