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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

6901 - Foundations of Digital Marketing and E-commerce 的 6925 个评论（共 7,084 个）

创建者 iqra s

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Dec 22, 2024

Practical knowlege is less in this course. I'm hoping to experience more hands on practicals in the next courses.

创建者 Leonardo R

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Dec 12, 2022

The videos I Feel them unnecesary. They can be shorter, there are filler words which can become a quick lecture

创建者 Nina S

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Sep 26, 2022

While the information is great and digestable, the presentation is extremely slow and could be more engaging.

创建者 Igor K

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Apr 17, 2024

There is no practical information for work in the 1st course. Endless repetitions and clarification of terms.

创建者 RAHUL P

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Aug 25, 2022

Overall a good course. However, i feel in the week 4, there were too many use of words and less case studies.

创建者 Chheng C

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Dec 28, 2022

Established my name wrong. My name is Chheng Chhongeang not Chheng Eang. Please correct for my certificate.

创建者 Rhennan F P C

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Nov 19, 2025

Its cood but superficial and it didn't give me my certificate as I finished, even after contacting support

创建者 ADITI W

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Jan 7, 2024

A good introductory course which gives you an introduction to various terminologies and their importance

创建者 Shreyansh R

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Feb 8, 2023

VER HELPFUL AND I LEARN LOT'S OF STUFF,S THANKS COURSERA AND THEIR TEAMS FOR PROVIDING ME THIS COURSE.

创建者 Shay R

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Oct 20, 2025

For the time being it is mostly what I already know - however, it is explain very clearly and easily.

创建者 Guy O

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Nov 25, 2023

some of the questions in quizzes are confusing especially the content towards the end of course 1

创建者 Navneet R

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Apr 18, 2025

too basic and you will barely learn anything new. zero practical knowledge from the course

创建者 Fiker e H

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Oct 27, 2022

it was fantastic experience . Thanks to IRM theey provided me such a great opportunity

创建者 Matheus R

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Mar 3, 2024

Faltou lições e testes práticos. Mas a teoria está muito boa e bem desenvolvida

创建者 Nitish K R

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Apr 6, 2025

Good for future best certificate but name is not given correct on certificate

创建者 Oscar

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Oct 20, 2022

This course is okay. It just scratches the surface, but it's not bad at all.

创建者 Tal D

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Sep 24, 2022

It introduces digital marketing. Its on a basic level so I can't rate 5*

创建者 Aihtisham a

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Sep 12, 2024

this course is best explanation method, and tutors are very confident.

创建者 Anjolaoluwa O

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May 30, 2024

it was a good course and it was very helpful i learnt a lot there too.

创建者 Kathleen N M

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Mar 26, 2024

They didn't put my middle name on the certificate. I don't know why.

创建者 Niaz M

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Feb 12, 2024

A lot of unnessecary information and stories, could be more concise.

创建者 Lamis D A A B

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Sep 8, 2022

its bored because alot of reading

if its video it was much easier

创建者 Tammy R

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Aug 6, 2023

difficult to collect notes some

slides would not save or download

创建者 Kimberly L

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Apr 3, 2023

I think that some of the answers on the quizzes were incorrect.

创建者 ABDELMALEK H

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Oct 14, 2023

formidable c'est très riche en informations et très organisé.