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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
29,697 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据:

6726 - Foundations of Digital Marketing and E-commerce 的 6750 个评论(共 6,912 个)

创建者 Amrit K A

Jan 16, 2023

My Full name is "Amrit Kumar Aryal" but my middle name is not in the certificate. How can i get my full name in the certificate? I must have my Full name in any kind of certificate for its validation.

创建者 falgun b

Aug 25, 2024

not very detailed. I am practitioner of Digital Marketing for over a decade, so this was good as a refresher/revision as well as a reputed certificate. But maybe very perfunctory for a beginner.

创建者 Sameer H

Nov 15, 2023

I think need to add some practical approches so students encourage to stuck with course. :) overall course is good to understand the foundation of Digital Marketing and E-commerce

创建者 vinay v

Jul 28, 2022

it's not good as google say. it's marketing it's own ad company and not depth information about marketing stratergy. it is good because you will get certificate form it.

创建者 Robbie V

Mar 7, 2023

Very easy, but my main issue is the amount of cheering on and inclusivity feel good nonsense you have to sit through. I just want to learn and not be coddled, thank you.

创建者 Mary “ P

Aug 20, 2022

This felt very elementary. It was helpful and I liked the way the course was structured but I did not fell as though I got enough "bang for my buck" for this course.

创建者 Aysha A

May 11, 2024

While the course is well put together and gives a good insight of what's to come, there are way too many testimonials and too much talking in some of the parts.

创建者 Caity D

Jul 7, 2024

I enjoyed the course however there was a lot of chatter of “you’ll learn more about this later.” Which is fine but also unecessary for a beginners coarse

创建者 Angelly M

Dec 22, 2024

las traducciones son pesimas , como alumna me siento frustrada porque me siento confundida para poder comprender los textos , cuestionarios o videos !!!

创建者 Mae W

Jul 27, 2022

Didn't learn anything new, honestly. This was extremely intoductory and friendly to those who have never purchased anything online before

创建者 Saba N

Jul 27, 2025

A simple, compelling and basic course help you to increase your potential to learn about the world of digital marketing and e commerce

创建者 Scott R

Sep 20, 2022

Basic level stuff. You need to know to be able to speak with other professionals but you can pick this up while working on projects.

创建者 Izabela P

Jul 18, 2025

If you're a complete beginner, you might find this helpful. Otherwise, it contains a lot of fluff with little concrete information.

创建者 Alexei D

Jun 5, 2025

Pretty surface level, but it's an intro course, and it's free. We will see how specific and demanding the follow up courses are.

创建者 Sasmita M

Oct 15, 2023

The theoretical content provided a strong foundation. Looking forward to more practical applications and real-world examples.

创建者 Андрей П

Jun 26, 2024

in general everything is good, but there is unnecessary information, instead of which real material could have been added

创建者 PRINCE V

Jun 12, 2023

The Foundations of Digital Marketing and E-Commerce course was a fantastic learning opportunity, as I recently concluded.

创建者 Hira

Sep 30, 2024

I think course needs up-to-date Tutorial videos when it comes to showing how certain apps/website and software works.

创建者 iqra s

Dec 22, 2024

Practical knowlege is less in this course. I'm hoping to experience more hands on practicals in the next courses.

创建者 Leonardo R

Dec 12, 2022

The videos I Feel them unnecesary. They can be shorter, there are filler words which can become a quick lecture

创建者 Nina S

Sep 26, 2022

While the information is great and digestable, the presentation is extremely slow and could be more engaging.

创建者 Igor K

Apr 17, 2024

There is no practical information for work in the 1st course. Endless repetitions and clarification of terms.

创建者 RAHUL P

Aug 25, 2022

Overall a good course. However, i feel in the week 4, there were too many use of words and less case studies.

创建者 Chheng C

Dec 28, 2022

Established my name wrong. My name is Chheng Chhongeang not Chheng Eang. Please correct for my certificate.

创建者 ADITI W

Jan 7, 2024

A good introductory course which gives you an introduction to various terminologies and their importance