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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
29,697 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据:

6826 - Foundations of Digital Marketing and E-commerce 的 6850 个评论(共 6,912 个)

创建者 Guy C

Feb 18, 2023

Quite a bit is covered in this course.

Early on, a great, real-life, case study is given (beachgear marketing), showing how different channels were used at different stages of the campaign.

And then, nothing. no more case studies. all words. blah blah. And then you struggle to assimilate the information, because you don't get enough stories and the wider context.

More case studies, more graphics, animated graphics, infographics, more wider context !!!

创建者 Alex I

Feb 28, 2024

I do appreciate the skills I've gotten and it's a good thing to put on my CV. But all in all this course was not good. The videos weren't engaging at all, the tests were pretty easy and it felt like every 2 videos the main teacher said "you'll learn about this later in the course". I wouldn't mind since it's an online course, but for £40 a month I'm not too sure.

创建者 Miss A

Sep 7, 2023

Theoretical education helps us to have a deep knowledge of any subject or topic. But the problem with this method is that it can be remembered only for few days or months. Whereas practical knowledge is better then actually knowing how to do stuff in the real world, which is missing in this course.

创建者 Carolin K

Sep 18, 2024

The course was interesting yet superficial, but i had massive issues with the terrible translations of the test units, which were obviously never checked by a native speaker. They often made it impossible to understand what was asked. Truly dissapointing!

创建者 Candace B

Mar 30, 2025

Things I successfully completed are repeated as if I never did anything? I need to speak with a live person. A few things were definitely questionable. I see nothing about the certificate I am to get.

创建者 José M R M

Sep 7, 2022

It is a basic course in which you learn a lot of theory and they show some strategies that certain companies apply, but I think they could have put tutorial type examples, so much theory is stressful.

创建者 Sabah B

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

创建者 Mah G

Aug 12, 2025

This course is very effective and efficient for learning.As a youngster we need to do this type of courses for our future thnk you 💕

创建者 Akram T

Mar 11, 2025

this course is amazing and it helps me to participate in the class and get some broad knowledge. But I want my certificate

创建者 Monica F

Jul 11, 2025

envié una prueba de mis conocimiento del módulo 2 que me puntuaron con 80. y no se guardo mi mejor puntuación.

创建者 Jasmine D

Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

创建者 Philip H

May 24, 2023

way too basic for someone with rudimentary experience in the digital world

创建者 Hafiz A

Mar 6, 2025

It does not give hand on experience.... It is all theoratical

创建者 Mustafa A D

Jul 10, 2023

Course was great but it should do be more practical + updated

创建者 Dan M

Jul 28, 2024

Very difficult to stay engaged and focused in the videos.

创建者 Angel B

Jul 14, 2024

Too basic for someone with an MBA degree.

创建者 Christine W

Mar 23, 2023

Just watching videos, not interactive.

创建者 ZEYNEP T Ş

Aug 5, 2025

so many personal information

创建者 Sargam S

Apr 27, 2023

Very basic but insightful.

创建者 Oriantus J

Mar 25, 2025

Le cours est exceptionnel

创建者 Nish

Sep 30, 2022

Too general at times

创建者 Sambhav j

Aug 13, 2023

It was Average

创建者 ROCIO B B Y

Sep 3, 2025

No me gusta

创建者 Mr.CHARWAK S K

Jul 31, 2024

very basic

创建者 BHARBHIDIYA J P

Sep 23, 2025

Good