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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

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课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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576 - From Likes to Leads: Interact with Customers Online 的 600 个评论（共 780 个）

创建者 Tânia C

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Dec 5, 2023

Great!

创建者 THAMER H I A

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Mar 18, 2023

thanks

创建者 BASHAR D

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Mar 7, 2023

thanks

创建者 Chittipa N

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Mar 10, 2025

Great

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Feb 5, 2025

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Dec 19, 2024

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Jul 21, 2024

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创建者 ERGARAEVA D

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Apr 2, 2024

супер

创建者 Allan M

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Mar 10, 2024

super

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Dec 9, 2023

Great

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Aug 25, 2023

great

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Jul 12, 2023

Good!

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May 21, 2023

great

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Apr 14, 2023

GREAT

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Apr 12, 2023

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Mar 6, 2023

Super

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Jan 23, 2023

good

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Dec 7, 2022

great

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Nov 20, 2022

Greet

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Nov 18, 2022

Great

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Nov 14, 2022

great

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Nov 13, 2022

thanx

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Oct 20, 2022

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Sep 22, 2022

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Aug 30, 2025

Good