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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

4.8
3,874 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

TH

Oct 4, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

筛选依据:

751 - From Likes to Leads: Interact with Customers Online 的 775 个评论(共 780 个)

创建者 Aleksandra M

Nov 17, 2022

Nice course but not enough details.

创建者 Swati B

Jul 5, 2023

Very repetitive syllabus.

创建者 Komayal H

Dec 12, 2022

Great job teaching!

创建者 Aarthi V

Sep 19, 2022

............

创建者 Ali A K

Sep 24, 2023

great stuff

创建者 Dolitey E

Feb 17, 2023

Very Good

创建者 Ritesh A

Feb 24, 2025

good

创建者 Feradol I

Oct 2, 2024

good

创建者 Sapna R

Nov 27, 2023

good

创建者 Mohamed G A

Jun 16, 2023

good

创建者 Abitamim P

May 18, 2023

nice

创建者 Alexandra W

Sep 25, 2025

Very outdated - little mention of and zero focus on TikTok or even Snapchat. AI Bot "coach" is disorganized in speech and presentation. The activities are kind of a joke - first of all, no one checks them, so ZERO feedback- so how do we know what we could have done better? Quizzes/tests are also somewhat useless. The material on those is often worded very differently than through the course, and/or was not focused on clearly enough to fit into their narrow definitions when one is trying to answer questions thoroughly. The answers are marked right or wrong, and scores are calculated, but wrong answers aren't explained. They just try to link you back to the lecture they feel discussed the question. So, if you want more clarification, to truly understand where you went wrong, you're out of luck. Black and white only, here. very frustrating and low-level.

创建者 niloofar n

Jul 26, 2024

it did not cover the details, I do not feel I can offer something special at work, now I only know something general about social media marketing and I am not able to work with tools or I can not even say I know social media marketing by confidence.

创建者 Hannah G

Nov 3, 2023

It was a lot for repetition content for what was taught in the first introduction to digital marketing course. Felt very redundant and not interesting enough to want to complete the course. I lost motivation several times throughout this module.

创建者 Isaac G

Feb 28, 2025

This entire course is a colossal waste of time. they could streamline everything into a 10 hour course of pure information and knowledge, and we'd all be done in 1-3 weeks. This course is 80% fluff and 20% learning.

创建者 Stavros S

Aug 5, 2025

outdated content and vague advice (hashtags are redundant) (you won't tell me how to present lol. different presentations and audiences require a different approach, please stick to the facts and solid strategies)

创建者 aditya k

Jan 19, 2024

The course is very vague, never gets to the point and always beats around the bush with general stuff. Would not suggest for professional certification. This is a summary course at best.

创建者 Elisha A

Oct 12, 2023

It was very long and stressful yes I learned what I needed but It was very mentally draining.

创建者 Lucas T

Sep 10, 2025

Some of the topics seemed long winded/ had unnecessary basic terminology.

创建者 Andrew W

Feb 25, 2025

Basically trash. The information included in the reading and videos is great. But the assignments are complete jumbled nonsense. I can't imagine how any normal person could read the instructions as is and even begin to understand the steps of the assignments. The instructions aren't clear, the information isn't organized in a way that matches up with the assignment, nothing about them makes sense at all. Waste of time.

创建者 Rodney P

Sep 18, 2025

Rather ridiculous that I have to use multiple attempts to take a test and get it graded for it to then ignore my first two attempts and only grade one of them, thus making it impossible to finish my module due to their grading system being slow. Needs to be fixed yesterday.

创建者 Yousef A

Sep 29, 2025

completely useless course. big waste of time. no real-world application. everyone knows what social media is and how to use it. big load of nonsense in this module. zero stars. my advice: skip it.

创建者 Brandon M

Nov 11, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

创建者 Vanessa W

Jun 4, 2025

This is a NIGHTMARE. I pay for this and have no idea where I'm at. I cannot find where I actually left off. This is so disorganized. I'm going somewhere else.

创建者 LUISA M V A

Aug 25, 2025

ya habia visto buena parte del curso y me toca empezar desde cero, por que?