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学生对 University of Colorado Boulder 提供的 Introduction to Digital Advertising 的评价和反馈

4.6
423 个评分

课程概述

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities....

热门审阅

LL

Mar 12, 2020

I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)

VL

Feb 3, 2020

Me pareció un muy buen curso, con una gran cantidad de información útil para tomar en consideración al trabajar en marketing digital. Muy recomendable.

筛选依据:

26 - Introduction to Digital Advertising 的 50 个评论(共 113 个)

创建者 Binay B

Sep 11, 2020

this course was absolutely wonderful. i have learned so much about digital marketing landscape and how it works.

创建者 顾昊天

Aug 11, 2021

This is a very practical and useful course for anyone who is interested in advertising or digital marketing

创建者 Danoush S D

Jul 19, 2022

This course has pretty good content and I believe it's an excellent introduction to digital advertising.

创建者 Katherine O

Jul 6, 2020

Excellent course. I was able to learn a lot. I will definitely continue with the next course.

创建者 vedant b

Dec 6, 2021

It was a great course to start learning the foundational structure of digital advertising.

创建者 Sanjana R

Jun 15, 2020

I totally enjoyed taking this specialization! It was very informative and interesting.

创建者 Hugo M P

Aug 31, 2024

Excelente curso, proporciona información muy específica para consolidar conocimientos

创建者 Andrea B

Mar 17, 2021

Excelente curso introductorio. Plataforma completamente amigable. Contenido conciso

创建者 Hernan R

Apr 13, 2020

Very interesting course. it gives you a good introduction to digital advertising.

创建者 Troy G

Feb 1, 2021

Wonderful course. There are meaningful and actionable insights from this course.

创建者 Sakshata M

May 23, 2020

Very helpful and is actually a great way to learn something new sitting at home.

创建者 MD F H

Oct 24, 2020

Learned a lot , this gives me a skill of digital advertising .

Thanks Coursera.

创建者 Fabiola A S

Jun 6, 2020

Excelent course, a great explanation of the basic digital advertising world.

创建者 Jatin K

Jul 31, 2020

perfect for people who are looking digital advertising form the starting.

创建者 Naman K

Jun 1, 2020

Very convenient and really useful course. Gave me alot of knowledge.

创建者 Akshay G

May 10, 2020

Great course for basics of programmatic, video, search, social media

创建者 Heydar G

Jan 26, 2021

Very structured and clear materials. Highly recommended. Thank you!

创建者 RA.RAM N

Jul 12, 2020

This course was helpful to me to gain skills in digital marketing

创建者 greg c

Feb 23, 2024

Great knowledge, current, thoughtful and comprehensive

创建者 rizky k

Jan 26, 2020

it was very insightful for me as advertising lecturer

创建者 Berkay S

Sep 18, 2021

It was awesome. Everything was very instructive.

创建者 Amir M M L

Feb 15, 2020

Great Course , Helped me expanding my knowledge

创建者 Ramesh M B

Apr 19, 2021

Excellent Course for all marketing students

创建者 Héctor J O

Jul 17, 2020

Great Introduction to Digital Advertising

创建者 Moad M M

Oct 8, 2020

thank's for all Coursera and trade desk