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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

MA

Nov 24, 2016

I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!

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276 - Management of Fashion and Luxury Companies 的 300 个评论(共 1,468 个)

创建者 Aiza E

Aug 7, 2016

I reallyt love this course! I've opened so many facts and information about fashion companies and their business cases and also about their history. Thank you very much)

创建者 Francisca L

Sep 11, 2022

Estuvo muy bueno pero esta muy desactualizado. Mas que nada en temas de eccomerce y nuevas tecnologias. Ademas muchos links ya no se pueden abrir lo cual es una contra

创建者 Sara B

Jul 27, 2020

my compliment, the course was very interesting and improved my knowledge in a good way. Now i can look at some things in a very different way, differently from before.

创建者 Yuri B

May 9, 2020

I found the course very interesting and helpful to better understand the industry in which I work. It gave me wider perspective of the world of fashion and luxury goods

创建者 DAUPHIN I

Apr 19, 2020

Thank you very much for this training! Quality content, clear explanations, awesome speakers and awesome interviews. This certification is dynamic and rich in learning.

创建者 Shreya S

Aug 5, 2023

Wonderful! Even though it's an old course, still gives lots of meaningful insights of the fashion and luxury companies. I did this out of interest and it was worth it!

创建者 Samuel J S C

Feb 3, 2018

Es un curso muy importante para todos aquellos que trabajan en empresas de ratail, de moda, en diferentes cargos. A parte de tácticas de gerencia como cultura general.

创建者 Gustavo S

May 24, 2021

Amazing! A very nice course for newcomers into the Fashion and Luxury world as well as middle level professionals who want to get a better knowledge of this business.

创建者 Catalina R

Apr 10, 2020

Es un buen curso para empezar a conocer un poco el mundo el mundo de la moda! Es interactivo, y flexible. En lo personal me gusto mucho por los conceptos que enseñan.

创建者 Angelica A

Nov 8, 2016

Amazing course! I wish there were more courses about the fashion industry. The professors were great and the videos were so informative. Really enjoyed it. Thank you!

创建者 Nga L L

Oct 30, 2018

it was very interesting and useful to participate in such a course as it gives me many fundamental knowledge of fashion and luxury industries and how to manage them.

创建者 Manuela B

May 10, 2020

AMAZING course at Bocconi.

You can really learn how fashion and luxury work especially because there are a lot of interviews that help to get a better understanding.

创建者 Uchechi E

May 27, 2019

They pushed me to be more inquisitive about brands, their structuring, and business strategies. Also, I go motivated to do more with my brand. Very exciting course.

创建者 Denisa N

Oct 17, 2016

Thank you very much for this course, i have a hospitality background and always wanted to learn about luxury companies and this course definitely helped! Great job!

创建者 MINI P

Sep 19, 2020

Very good content. All the topics are beautifully explained and the interviews and panel discussions are very helpful. Thank you for designing this course so well.

创建者 Claudia V (

Mar 28, 2023

i recomend the course to all Students of

Fashion Marketing who can not attend to the course or paid for a master. It’s a great overview of all areas of business.

创建者 Giovanni A

Nov 23, 2020

Amazing course and extremely enlightening. I have learn a lot more that what I was excepting and I am very satisfied with all this new information. Thanks a lot!

创建者 Abraham Q

Jul 31, 2020

The Course is informative and interesting however my suggestion is to update courses every two years as in the 21st century, information is getting dated faster.

创建者 Emma B

Nov 4, 2017

Such an informative course, with a wide use of multi-media learning platforms (Pintrest, videos, interviews, websites, YouTube, etc.) I'm actually sad it's over!

创建者 Anne-Laure C

Oct 16, 2017

I really enjoyed the course and learned great content. The videos and slides were always interesting and entertaining. It was a real pleasure to take this class!

创建者 shabnam b

May 22, 2020

It was excellent, I learned so much and want to learn more. It opened me to a world of fashion and luxury that I did not know. I would recommend this course.

创建者 Sandra B

Mar 22, 2017

A really good and informative course, interesting topics and good teachers. I would definitely recommend it for people, who are interested in fashion business.

创建者 Willemijn F

Jan 12, 2021

Incredible course! I learned so much! I loved every minute of it! Thanks to the amazing professors and their enthusiasm about the fashion and luxury industry!

创建者 Vesselin G

May 2, 2020

Wonderful course with great insights. Event for a person working in different business, it gives great introduction, detailed structure and platform to learn.

创建者 Patricia S

Sep 9, 2015

I learned a lot, it's full of important informations!!! It's a very rich course, I highly recommend! Thanks for the team involved to make this course happen!!